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UK Mailing Lists: Classify the Recipient Before the Campaign
A UK mailing-list brief needs more than a business or consumer label. The type of recipient can affect the review of electronic marketing. Start with a clear audience and consult the current ICO guidance for the proposed activity.
Define the business selection
Specify the organisation type, geography and professional responsibility needed. Keep sole traders and other relevant business forms identifiable rather than assuming every business record has the same status. The email domain alone may not explain the subscriber type.
Keep consumer targeting separate
Describe consumers in their personal capacity and use only appropriate, supported criteria. A job title should not be turned into an assumed personal interest. Keep the source context and the proposed purpose available for review.
Use the ICO’s current distinction
The ICO distinguishes corporate subscribers from individual subscribers, including sole traders and certain partnerships. Its guidance also explains that personal-data requirements can apply in a business context. The page is under review following legislative changes, so check it before relying on a rule summary.
Document the accepted audience
Keep the review, specification and exclusions with the final selection. Ensure the sender and response route are clear and withdrawals reach the maintained audience. This is a selection guide, not certification that any file or campaign satisfies every applicable requirement.