Special Database (Custom Targeted Leads) for Email, Phone, SMS & Telemarketing
Looking for a special database that matches a very specific audience, niche, platform, or campaign goal? Our special databases are designed for businesses that need more precision than a basic country list or broad industry list.
This page explains what a special database is, what it can include, how custom targeting works, and how to request a segment that is built for your exact needs.

What is a special database?
A special database is a customised contact dataset created around a clearly defined target. It can be built for B2C (consumer) or B2B (business) outreach and may be filtered by location, job title, industry, interests, or other segment rules depending on availability.
Instead of buying one broad list and spending time cleaning and segmenting, you request the audience and we prepare a structured, CRM-ready export.
Why use a special database (vs a generic list)?
- Higher relevance: the segment is built for your offer and audience, not a broad category.
- Better ROI: fewer wasted dials/messages and higher conversion potential.
- Faster launch: clean structure makes it easier to upload and start testing.
- Smarter testing: start with a small batch, measure results, then scale.
- Multi-channel ready: request email, phone, or both to support follow-up workflows.
Special leads: who is this for?
- Sales teams that need sharper prospecting lists
- Marketers running targeted email and SMS campaigns
- Call centres doing outbound calling (where permitted)
- Agencies building custom segments for multiple clients
- Brands launching new offers and testing new audiences
What can be included in a special marketing leads database?
Fields vary by segment and country. Depending on availability, your special database can include:
- Email address (business or consumer, depending on the segment)
- Phone number (mobile and/or business phone, where available)
- First name and last name (when available)
- Location (country/state/city/postcode; address when available)
- Job title and job function (B2B segments, where available)
- Company name and industry/category (B2B segments, where available)
- Interest / segment tags or platform/context fields (where available)
Tip: If you plan to import into a CRM, ask for a sample file layout first (column names + formatting).
B2C vs B2B special databases
B2C (consumer special database)
B2C special databases are useful for highly targeted consumer offers and lifecycle campaigns. Strong results come from relevance, clear opt-out handling, and careful suppression management.
B2B (business special database)
B2B special databases are built for lead generation and outbound sales. The best-performing segments are usually filtered by industry, location, and decision-maker role (job title/function).
How custom targeting works (simple process)
- Describe your audience: who you want to reach and why.
- Select channels: email, phone, or both.
- Choose filters: country, state/city, industry, job title, interests, or platform context.
- Select required fields: email-only vs enriched records (phone, company, address, etc.).
- Confirm delivery: we confirm availability, timeline, and format (CSV/Excel).
Specific Leads
Data quality and freshness
Contact data changes constantly. A maintained special database typically includes:
- Cleaning and deduplication to reduce repeated entries
- Formatting and normalisation to improve CRM imports
- Update cycles to reduce outdated records (cadence depends on segment)
Best practice: run a small test segment first, then scale the segments that perform best.
Compliance note (important)
Outreach is regulated and requirements vary by country, channel, and use case. You are responsible for compliance with applicable laws and policies (for example, GDPR/UK GDPR, CAN-SPAM, CCPA/CPRA, TCPA, and Do-Not-Call rules where relevant). Always honour opt-outs and maintain suppression lists.
Delivery formats
Most deliveries are provided in CSV or Excel formats, compatible with common CRMs and outreach tools.
Request a special database (fast checklist)
To build the right special database, send:
- Audience description (who you want to reach)
- Country/location (nationwide or specific states/cities/postcodes)
- B2C or B2B (or both)
- Industry/job titles (for B2B segments)
- Channels (email, phone, or both)
- Fields needed (email only vs full contact details)
- Quantity (how many contacts you need)
Contact us for pricing, availability, and delivery timeline.