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Hiring a Blog Writer: Agree the Evidence and Deliverables
Hiring a writer should make it easier to publish useful, accurate information. A contract for a number of articles is incomplete if nobody defines the audience, sources, review process or ownership of later corrections.
Prepare a real assignment
Specify the reader, question, purpose and relationship to existing content. Identify internal information the writer can use and claims that need an expert check. Do not require fabricated first-person experience or a named interview that has not happened.
Agree the deliverables
Define the draft, metadata, reference notes and revision scope. Check rights for media and supplied material. Remove promises of a video, template or illustration if the assignment will not actually include one.
Review before approval
Assess whether the article answers its question and whether important claims can be checked. Verify sources and distinguish editorial recommendations from reported findings. Google’s helpful-content guidance provides relevant quality questions, not a fixed word-count or keyword quota.
Plan accountability after publication
Name the editor, factual reviewer where needed and correction owner. Keep the approved version and any limitations. Evaluate a writer through the quality and reliability of usable work, rather than treating volume or a low price as evidence of success.