Latest Mailing Database
Content Strategy: Decide What to Publish and Maintain
A content strategy defines what information the organisation will provide, for whom and how it will stay reliable. It helps decide which ideas to reject as well as which to publish. A calendar alone cannot make those choices.
Identify the questions within scope
Collect the tasks and decisions the audience needs help with. Map existing resources before commissioning new ones. Choose where the organisation has useful evidence or relevant knowledge, rather than adding unrelated topics solely because they attract searches.
Define the role of each resource
Distinguish an explanation, product page, support instruction and policy. Give each an audience and intended task. Several pages can cover a subject when their purposes differ; a wording variation alone is a weak reason for another article.
Assign evidence and review
Name who checks claims, who approves publication and who handles corrections. Set review triggers for material likely to change. Google asks publishers to consider reliability, originality and care; those qualities require editorial decisions beyond filling a template.
Maintain a useful collection
Update, connect or consolidate resources according to their actual relationship. Keep URL changes separate from ordinary editing and review them explicitly. Measure whether content resolves questions or supports appropriate actions, then use gaps and recurring errors to guide the next work.