Latest Mailing Database · Marketing knowledge
Check Marketing Sources Before Repeating Their Claims
A marketing claim can sound credible while leaving out the information needed to use it. Before repeating a statistic or recommendation, find the original source and check what it actually describes.
Follow the claim to its origin
Prefer the original study, product documentation or named organisation over a chain of summaries. Record the publication and access dates. If the original cannot be found, do not turn a frequently repeated number into an established fact.
Read the method and population
Check the sample, geography, period and definitions behind a statistic. A result from one company or customer group is not automatically a benchmark for your campaign. Note missing information rather than filling the gaps with assumptions.
Separate evidence from promotion
A vendor case study can explain a process while still serving a commercial purpose. Identify the vendor’s role and the limits of the result. For product instructions, use current official documentation, then test the steps in your own environment when appropriate.
Keep a source record with the content
Save the exact URL, the claim it supports and the review date. Recheck sources when updating an article and remove links that no longer support the sentence. Use sources to substantiate the work, not to decorate a page with unrelated authority signals.