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4 SEO Checks Before a New Website Goes Live
SEO preparation for a new website should be part of the launch plan. Four checks can uncover problems that are harder to investigate once campaigns and customers depend on the live site.
1. Confirm the public version
Open the intended production URLs without an admin session. Review access, response and visible information. Keep staging protected appropriately, while checking that its privacy settings were not accidentally copied into a production configuration intended for indexing.
2. Check structure and content
Review navigation, primary pages and meaningful links. Confirm titles, headings and the information needed for customer decisions. Test the actual output rather than assuming the editor’s fields appear unchanged through the theme and plugins.
3. Review URL relationships
For a replacement site, map any intentional moves and check their responses. Review canonical and indexing choices with the real architecture. Do not introduce a broad redirect or noindex rule as an unexplained launch shortcut.
4. Prepare diagnostics and ownership
Assign someone to inspect launch issues and monitor the intended outcomes. Google’s SEO guide and recrawl documentation explain relevant discovery practices. Keep a rollback route for implementation changes and a record of what was approved; launch checks are preparation, not an assurance of immediate rankings.