Latest Mailing Database · Marketing knowledge
PRS Alternatives: Country-Risk Analysis and Contact Lists Differ
The PRS Group publishes country-risk information and its ICRG methodology. Such analysis describes risk measures, not a directory of people to contact. Establish the precise analytical product before comparing alternatives, and do not substitute an email list for political or economic research.
Identify the measure and history
Record the countries, period and risk variables required by the project. Review definitions and changes in methodology before combining series. A country score is an analytical output; it should not be treated as an individual person’s opinion or marketing interest.
Evaluate comparability carefully
Two products can use similar labels while measuring different things. Examine update frequency, missing observations and permitted uses. Avoid turning a vendor comparison into a recommendation about securities, currencies or the expected return from an investment.
Keep outreach data in its own workflow
A business-contact selection needs employer, role and source evidence for a separate communications purpose. Latest Mailing Database does not claim that its contact inventory replaces ICRG ratings, supplies a political forecast or guarantees better investment performance.