Latest Mailing Database
Content Aggregation: Add Value and Preserve Attribution
An aggregator collects or points to information from other publishers. Its usefulness depends on the task it serves and what it adds. It is inaccurate to assume Google automatically rejects every aggregator or rewards every site that republishes links.
Define the reader’s benefit
Explain whether the collection helps compare sources, follow a subject or locate original material. Choose a meaningful selection method. A list assembled solely because the topics are popular may offer little reason to use it instead of the sources themselves.
Respect the source relationship
Identify the original publisher and link to the relevant material. Review permissions for reproducing text or media. Attribution and search-policy compliance are separate from having the rights to republish content.
Add something useful
Provide an original explanation, selection rationale or comparison supported by evidence. Do not present another publisher’s reporting as your own first-person work. Automated rewrites of many sources can still lack value when they add no meaningful interpretation.
Review policy and maintenance
Google’s spam policies address scaled content created to manipulate rankings and problematic scraping. Keep the collection accurate, remove broken routes and review its continuing purpose. A publication should be judged by its actual implementation and value rather than a blanket claim about all aggregation.