Understand Social Commerce as a Customer Journey
Understand social commerce through product discovery, evaluation and purchase, keeping the transaction route and service responsibilities clear.
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Nihal Anan
CEO · Latest Mailing Database
Nihal Anan is CEO of Latest Mailing Database. His work covers database marketing, lead data, email marketing, lead generation, telemarketing and digital marketing. He writes about contact-data selection, data quality and campaign workflows.
Read Nihal Anan’s articles · Contact Latest Mailing Database
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Use GIPHY in Marketing Without Losing the Message
Choose GIFs that support a clear marketing message, check content rights and provide a useful text alternative before publishing or embedding them.
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Market to Younger Adults Without Generational Guesswork
Build campaigns for younger adults from relevant needs and observed behaviour rather than assuming a generation shares one platform, preference or buying habit.
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Internal Linking: Help Readers Find the Next Useful Page
Improve internal linking with relevant destinations, descriptive anchors and a clear site hierarchy. Review orphan pages and links that no longer help readers.
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Plan a Mobile Marketing Campaign for the Holiday Season
Prepare holiday mobile campaigns around clear offers, usable destinations, contact preferences and fulfilment capacity. Test the complete route before sending.
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Prepare a Mobile Marketing Campaign for the Holiday Rush
Prepare holiday mobile campaigns with clear delivery limits, readable messages, tested landing pages and coordinated follow-up before the seasonal rush.
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Plan a Quora Ads Test Around a Clear Question
Plan a Quora Ads test with a defined objective, relevant question context, a controlled budget and a landing page that delivers the advertised answer.
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WhatsApp Advertising: Replace a 2019 Forecast with the Actual Announcement
Use Meta’s actual WhatsApp advertising announcement to distinguish Status ads in Updates from direct marketing messages and personal chats.
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5 Ways Content Can Support Demand Generation
Use content to explain problems, compare approaches, show evidence and prepare better enquiries. Measure usefulness without treating every view as buying intent.
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Assess Amazon Ads Against Your Product and Margin
Assess Amazon advertising by product eligibility, listing readiness, stock and margin, then review attributed sales alongside complete operating costs.
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Five Checks Before Launching Holiday Search Ads
Check seasonal demand, stock, landing pages, campaign limits and measurement before launching holiday search advertising or increasing the budget.
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Define a Target Audience in Five Practical Decisions
Define a target audience through the customer task, eligibility, buying context, evidence and exclusions so campaigns reach people the offer can actually serve.
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How to Prepare a Marketing Plan Your Team Can Use
Build a company marketing plan around audience needs, a clear offer, delivery capacity, owners and a review process that supports practical decisions.
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Write a Creative Brief before Collecting Advertising Examples
Prepare an advertising creative brief with a specific audience, supported claim and usable destination before choosing visual examples.
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15 Capabilities to Check in an Inbound Marketing Toolkit
Review 15 practical capabilities for an inbound toolkit, from research and publishing to consent records, lead routing and reporting. Avoid redundant software.
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A Product Marketing Plan in 5 Working Steps
Prepare a product launch through customer research, positioning, evidence, delivery readiness and a review of the questions buyers still need answered.
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Review a Social Advertisement as a Complete Customer Journey
Review social-ad copy, destination and response handling together so the published offer remains clear from the first view to the customer’s enquiry.
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Online Campaign Launch Checks: From Ad to Follow-Up
Check an online campaign from audience and creative through landing pages, forms, tracking and follow-up before increasing traffic or spend.
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10 Inbound Content Formats and the Questions They Answer
Choose among 10 inbound content formats by the question they answer, from definitions and comparisons to implementation guides and useful customer evidence.
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10 Marketing Techniques and When They Are Useful
Compare 10 marketing techniques by the customer task they support. Choose useful content, clearer offers and workable follow-up instead of sales guarantees.