Marketeros: Matrix has arrived and with this the struggle for a position in the new positioning codes.The UK Business Email Database will help you to market new ways to attract potential clients.
The calculation of the SEO competition is already changing and with the arrival of Index Mobile First there are several adjustments that you must make in your positioning plan.
The first thing that you should work on in your Digital Marketing plan is to detail these three fundamental concepts that we will detail next: KEI, KFI and KOI.
How to do a Keyword Research
DOWNLOAD THE KEYWORD RESEARCH TEMPLATE
KEI (Keyword Effectiveness Index)
This is the Keyword Effectiveness Index, which is used to indicate which words are most effective and valuable. The important thing to understand is that the KEI of a keyword is actually a formula that compares the number of searches of the word or terms with the number of competitive pages, that is, the number of pages that quote a term. Basically it points out which keywords have a higher search compared to a lower ranking competition; showing the most effective keywords for your SEO campaign.
Example of calculating kei:
Consider a hypothetical quantity of 500 searches per month for a specific keyword. Google shows 215,400 search results based on that keyword. To understand the proportion of competitive pages versus popularity, you should simply divide 500 by 215,400. the result, 0.0023, represents the KEI of the keyword.
The most important thing to keep in mind is that the higher the KEI, the more chances a site has to rank for that keyword.
KFI (Keyword Feasibility Index)
Means Feasibility Index of the keyword that has been chosen to position a web page. It is an indicator that defines a relationship between the searches made for a keyword and the number of results that each search engine displays in its lists for that particular keyword. Unlike KEI, the KFI establishes the viability of the title tag, which corresponds to the title of the page that is displayed in the search engine results lists.
To obtain the KFI of a keyword, a formula is used that consists of the number of squared searches, divided by the number of results of the title that has been consulted in the search engine.
KOI (Keyword Opportunity Index)
In this case of the Keyword Opportunity Index, which tries to establish the relationship between the queries that were made over a month for a specific keyword and the number of appearances that keyword had, but integrated into the anchor text or anchor text. The formula that allows you to obtain the KOI of a keyword is the number of squared searches, among the number of anchor results.
Clarifications for the calculation of KEI, KOI and KFI
There are many SEO professionals who prefer to calculate the number of monthly searches, or to also square in the KEI.
Other agencies and web positioning consultants also multiply by a scale based on the impact that the keyword has for them. For example, if we talk about an Ecommerce of cheeses, the keyword “buy cheese” does not have the same relevance as “cheese properties”. For this reason, the calculations should be based on our experience and adjust the scale to our projects.
How to do a Keyword Research
DOWNLOAD THE KEYWORD RESEARCH TEMPLATE
The New Google Index Mobile First Algorithm
I share the steps to complement the template you can download and in this way properly structure your Digital Marketing strategy in search engines.
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