In the era of BIG DATA, Digital Marketing is structured with personalization. That is to say to each person to show a content, offer, different information according to its parametrization.UK Consumer Email Database it highest quality consumer email list available in the UK.
Enough of mass emails, offers without segmentation and generic content. If you are a MARKETER you must personalize all your actions in digital.
How to do it?
Smart vs silly tactics:
Everyone receives sales emails with their name in the subject line. There’s nothing wrong with that, but there are smarter ways to personalize emails. Messages with personalized topics are 3 times more likely to generate openness and 2 times more likely to take the website beyond simply addressing a customer by name.
A personalized website shows different contents for each type of user.
Single view of the consumer:
You may not know your client personally, but you can maintain a detailed profile. Empowered by the profile, your marketing messages can be more attractive and relevant. The result? A better online shopping experience that your customers will appreciate.
Data and systems:
As the old adage says, you have to spend money to make money. Among sellers who do not know online marketing customization, 50% recognize that their data and technology is inadequate.
You must use digital analytics and establish the type of users and thus determine what type of content to personalize.
Transparency and security:
Customers want marketing customization. That means you have to collect data. But customers are also concerned about data security. How do you solve this conflict? Be transparent about your data collection and use.
CUSTOMIZATION Criteria:
By IP
By location
By device
By type of client
For cookies
By gender
By connectivity ranges
By interests
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