Every time we find more information about social networks: new platforms, new functionalities, trends … etc. These tools have radically changed our habits and ways of relating to each other. They have also become the best letter of introduction and a means of communication for businesses, entities and people.
But to be able to take advantage of the potential of these tools before it is necessary to settle the bases well.
For this reason, it is important to stop along the way and clarify:
What are social networks?
For what are the social network good for?
What are the most used social networks in 2019?
Understanding the concept will help us move forward.
Social networks are a digital space in which USA Consumer Email Lists people, brands and entities (public institutions, companies, NGOs, associations …) can create a network of contacts and interact. This is the main basis of these tools: relate, exchange and dialogue. Establish a bidirectional communication.
I emphasize the concept of “social”, because on some occasion we forget the origin of social networks. We find accounts that look like bulletin boards instead of profiles where conversations prevail.
Let’s not forget that we are social beings by nature and these tools facilitate this possibility of establishing connections. RRSS is the abbreviation of Social Networks, and without a doubt one of the best-known abbreviations in the world of digital marketing, and especially in the Social Media world.
For a platform to be considered a social network it has to have several indispensable characteristics:
- be a network of contacts
- be able to have a profile and
- that allows to interact (comment, share, create …)
Social networks also help us to promote collective intelligence . We can contribute our bit, in favor of an entire community. Individually we are weaker, through collaboration we will be stronger. The knowledge that a group of people can contribute will enrich the intelligence of an entire community.
These tools have changed us even our way of thinking, from an analog to a digital thinking. This change affects customs, habits, but also the right that we have over our information, about our data. At the moment we open a profile in a social network, we sign a series of conditions that we should not forget in the future management of these accounts.
They also allow the viral diffusion of contents, that is, reach a large number of people in a fast and direct way. Although it is not always easy to viralize a content, it is one of the features that these tools allow us. Sometimes it depends on the ingenuity and creativity, and in other occasions, different circumstances and coincidences can turn a viral content, without expecting it.