In this fourth e book I show you everything that I have applied in my blog this past year and that has allowed me to emerge and boost my personal brand, and make it known both in Spain and in other Spanish-speaking countries canada email database . In this Ebook of more than 100 pages you will find 25 strategies to improve your personal brand on the Internet, as well as a good list of tools, tips to follow and some mistakes that you should avoid.
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Some people think that differentiation is finding that factor that makes you stand out over a group of people, but I’ve always believed, and it’s something that my grandmother always repeated to me, and that always said “if you want to stand out work and strive three times more than all the others. ” It really is something that I totally agree with because the work and the constant effort in what you do, plus a dose of great perseverance, are essential elements to achieve Success.
Do you want to know how to boost your personal brand?
Social Networks will drive your personal brand faster
In this complete guide I will guide you step by step through a set of strategies and actions that will help you improve your personal brand on the Internet.
Promoting personal branding is a process that requires a minimum of 12 months, and above all, a lot of effort and dedication when applying some of the strategies that we will see in this guide.
In addition, and this I think that you will be especially attractive and striking, you will also find 2 complete videotutorials where they will explain in a practical way any of these strategies.
The brand
It is the first step on your way, whether you want to create a business or if you are thinking about boosting your personal brand on the Internet.
But the brand goes far beyond the simple creation of a logo, the brand is the image we perceive through all channels where our business is present, whether online or offline.
But what is this about the Brand?
We understand that there are mainly 2 types of brands:
Brand of a business or company: A brand that belongs to a non-business person with legal reason.
Personal Brand (Personal Branding): A brand that belongs to a natural person.
Previous study of the company or professional
Any strategy on the Internet has to start with the study of the current situation, to see what are the positive aspects and what are the negative ones, that help us to obtain a picture of the real and current situation.
I recommend you analyze aspects such as:
1.- Products and / or services.
2.- Competition.
3.- Competitiveness.
4.- Staff and work teams.
5.- Channels and diffusion tools.
Social networks
Before starting to choose the social channels that we will use to disseminate our personal brand, we have to define well the target of our actions, and thus define which group of people we want to build the social audience with. our brand
How to choose the most suitable channels
Depending on our type of business, or the services and products we offer, the selection of social networks can be very disparate, but to explain it in a simple way I will give you some examples.
Example 1: For an Online Store the Social Networks protagonists would be Facebook, Pinterest and Instagram.
Example 2. For a lawyer, the main social network would be LinkedIn, and other secondary networks would be Facebook and Twitter.
Example 3. For a Reformas company the main social network would be Facebook, and other secondary ones would be Google Plus, Pinterest and Instagram.
If for example you were a professional of digital marketing or social media, then these would be the social networks that I would recommend:
Main networks: Facebook, Twitter, Google+ and LinkedIn
Secondary networks: Slideshare, Pinterest and Instagram
But do not try to cover too much, start with 2 or 3 profiles of social networks at the most and dedicate the necessary time to improve your personal brand on the Internet.
Training is your best tool
Do not believe what they say that social networks can be managed by anyone, or in other words, understand the value they have, have a strategic vision of the social actions to be carried out and be well trained as Community Manager, are very important aspects so that we can do a truly professional job.
Create your own professional Blog
The blog is a necessary tool to boost the brand on the Internet. Not having a blog is as if our curriculum on the Internet lacks many pages and chapters.
But you have to make a clear commitment to generate content of real value that causes the reader the “Wow” effect.
According to this ranking I appear among the 20 best influencers in social networks of marketing in Spanish.
And the good thing that it has is its great segmentation and where we can find the great majority of influencers in a short time and very few mouse clicks.
Do you dare to try it?
Twitter
Follower Wonk
influencers followerwonk
A free tool that we can use just by logging in with our Twitter account, and with which we can find good influencers by specific themes and countries or specific languages.
It has many more uses and functions such as analyzing and comparing one or more Twitter accounts, etc.
For example, I’m going to look for the best influencers in “online marketing” in Spain.
Topsy
It is a tool to analyze the published content of any specific topic and with which we can also find good influencers.
Socialbro
A very simple tool to use and one of the most complete I’ve seen for Twitter, and with which we can establish the filters that we consider appropriate to find the most interesting Twitter profiles.
Commun.it
Tool that helps us correctly manage our Twitter community and with which we can better identify the influencers that interact with us.
Google+
Circle Count
This tool is designed so we can better understand how Google Plus works and where we can find the most popular in:
People who publish very attractive content.
Personal profiles and most followed pages.
The best influencers of this Social Network segmented by countries, themes and the number of followers.
LinkedIn
Press
linkedin press
With this tool you can find the most influential Linkedin profiles.
You will be able to segment the searches in three ways:
Discover the best influencers on LinkedIn.
Most important contents.
Your news.
Once we are clear about which professionals we want to connect with, what strategies do we use to strengthen relationships with them?
Well, just as you do in the physical world, you need to have spaces to interact with these professionals and in this way the relationship is created in a more natural and much less artificial way. Every professional that you get to be your friend will have a real jewel with an invaluable and invaluable value.
There are many ways to meet these professionals, but try to make a natural approach and little by little:
1.- Blog. Start to be interested in the content of your articles and comment on your Blog.
2.- Social Networks. Share your content in your social media profiles, and make a short comment about the content.
3.- Hangout. Participate in these events and be interested in participating and talking with the speakers.
4.- Twitter Chat. It’s a very effective way to connect and converse with influencers in your industry, so take advantage of it.
5.- Webinar. Participating in a webinar allows us to learn more on a personal and professional level from many influencers.
6.-Congresses. The events allow us to connect with first level professionals and propose collaborations or participation in a project, which allows us to strengthen relationships with that person.
Strategy 4.- Create alliances with other professionals who start
I have always thought that marketing is nothing more than an instrument to connect people, as well as not to connect with other professionals of our subject who have just started like us.
The union with other professionals will be very beneficial for all and will be a “Win To Win” relationship.
How to detect other Bloggers that have just started like us?
There are different methods to know how old a Blog is:
1.- Looking at the dates of your first blog articles.
2.- Looking at the registration date of the domain.
3.- Looking at the traffic of visits and organic visibility.
Strategy 5.- Use the news aggregators to do Branding
News aggregators are very effective and with them we can achieve great benefits such as:
1.- Increase visits to our website or Blog through the referred traffic.
2.- Improve your personal brand on the Internet
3.- You get followers in Social Networks.
4.- Amplify the social viralization.
5.- You get more traffic from Social Networks.
What news aggregators to use?
I only propose 3:
1.- Mtkfan. It is undoubtedly one of the most effective and you will need 25 votes to get to the front page and get traffic from 100 to 150 visits per publication that reaches the front page.
Great influencers of Social Networks use mktfan for content curation, so getting to the front page is going to suppose a bestial amplification in social networks, although the most noticeable is on Twitter.
2.- Logbooks. If we can get to the cover we can get a good number