When you start in the world of SEO, the term backlink is one of the first that you run into, and although at the beginning it can be complicated, it really is not …
The backlinks are the links that point to your web page from other domains or pages different from yours.
First, there are 2 types of backlinks, and to increase Canadian Email Lists the authority of your project you need them both:
- Backlinks Dofollow. Links that transmit authority or linkjuice, both to the landing page and to the domain.
- Backlinks Nofollow. Links transmit authority, but web traffic.
The algorithm of Google is composed of at least 200 factors, within these factors there are 10 that have a greater importance and affect more web positioning than the rest.
I will not go into each of these factors, but I will go into those referred to in authority and relevance;
Obsolete terms; Authority of page or PA, Authority of Domain or DA and Pagerank. The first 2 are created by the MOZ tool and due to its lack of updating and its poor database of links have been discarded by many SEO for years, and the pagerank, which Google stopped updating it publicly to do so privately, or at least that’s what the main information seeker tells us.
How to increase the authority of our domain?
- We have to get links from domains of great authority and relevance, and if possible from the same sector and language. The reason is very simple should be links that Google understand that they are natural, so the relationship between these websites must be clear.
- You have to get nofollow and dofollow links, but in what percentages? Nobody can tell you for sure if the ideal is 80% dofollow and 20% nofollow, or if it is better 90% or 10%, or which is better.
- Increase the expiration date of your domain, instead of renewing it year after year, buy it for 3 or 4 years and transmit a greater message of stability of the project to the search engines.
- Get links from different domains.
How to increase page authority?
- Add internal links from pages with traffic and authority.
- Get quality backlinks from sites of the same theme.