Uma ufunda lokhu okuthunyelwe kungenxa yokuthi ufuna ngichaze ukuthi ungakwenza kanjani ukumaketha nge-imeyili. Ufuna ukubona ukuthi ungakwenza kanjani uthole amakhasimende nemali engenayo kuhlu lwakho lwamakheli.
Kule ngxenye yeposi ngichaza nje lokho. Yonke imininingwane esebenzayo oyidingayo ukuze kusukela namuhla uqale ukusebenza ukumaketha kwakho nge-imeyili.
Ukukubeka, ngihlukanise i-athikili yonke yaba izingxenye ezinkulu ze-4:
- Dala isu lakho kusuka ekuqaleni.
- Nqoba isithiyo se-SPAM
- Vula ama-imeyili akho (okunzima kakhulu).
- Khulisa uhlu lwakho lwababhalisile.
Futhi manje, yebo, sizokhipha ukuthi yikuphi ukukhangisa nge-imeyili ngempela.
# 1 Isu: ama-5Ws wokuthengisa nge-imeyili
Ukuchaza isu lakho udinga ukucacisa ngezinto ezithile:
- Ngubani?
- Kungani?
- Yini?
- Nini?
- Kanjani?
Ukuphendula nje le mibuzo ye-5 uzoba nalo lonke ulwazi oludingayo ukukhulisa imephu yakho yomgwaqo.
I-1. Ngubani?: Chaza umfundi wakho ofanele
Lesi njalo yisinyathelo sokuqala kunoma yiliphi isu lokumaketha. Futhi ingabe lokho njengoba nje sidinga ukwazi ukuthi siya kubani lapho sibhala okuthunyelwe, lapho sibhala i-imeyili nathi sidinga ukwazi ukuthi ngubani iklayenti lethu elifanele.
Isizathu silula: uma ungazi ukuthi ubhalela bani imikhankaso yakho, awusoze wakwazi ukunikela ngokuqukethwe okulungile, bhala ama-imeyili amahle kakhulu wokuthengisa noma usungule ubudlelwane bokuthembana.
Kufanele uthole, yebo noma yebo, le mininingwane:
- Idatha yemininingwane yabantu
- Yini izifiso zakho nezinhloso zakho?
- Lunjani usuku lwakho namuhla?
- Ziyini izinkinga zakho eziyinhloko? Yini enye "ebuhlungu"?
Uhlu lwakho lwababhalisile kufanele luhlukaniswe ngokuya ngezintshisakalo ezahlukahlukene zezilaleli zakho . Leli phuzu libalulekile ukuthi ulicabangele lapho wenza ngokwezifiso i-imeyili.
I-2. Kungani?: Chaza izinhloso zakho
Lapho uhlela isu lakho kufanele chaza izinhlobo zezinhloso ze-2:
- Ubuningi bomkhankaso.
- Icacisiwe ku-imeyili ngayinye.
Isibonelo, ake sithi ufuna ukudala umkhankaso wokuthengisa i-ebook yakho entsha.
Ngalokho wenza okuthunyelwe lapho ubheka khona isihloko lapho i-infoproduct izophendukela khona. Kulokho okuthunyelwe ubeka ifomu elidala i-autoresponder.
Yize inhloso yakho enkulu ukuthengisa, i-imeyili ngayinye ngokulandelana izoba nomgomo ngamunye. Ngikunika isibonelo sokulandelana:
- Imeyili ye-1: ngikunikeze iphrojekthi yakho. Inhloso: ukudala ukwethenjwa.
- Imeyili ye-2: xhuma kokuthunyelwe okuhlukile kwebhulogi yakho lapho ukhuluma futhi ngaleso sihloko. Inhloso: ukwengeza inani, ukwandisa igunya lakho futhi wakhe isidingo somkhiqizo.
- Imeyili ye-3: okuqukethwe okujulile maqondana ne-ebook yakho. Uma unazo, idatha nezibalo zisebenza kahle kakhulu. Inhloso: thola igunya futhi wakhe isidingo somkhiqizo.
- Imeyili ye-4: indaba yempumelelo nokwethulwa komkhiqizo. Inhloso: lungiselela umsebenzisi ukuthengisa.
- Imeyili ye-5: i-imeyili yokuthengisa. Inhloso: thengisa.
Ukwazi izinhloso zamasu akho wokuthengisa nge-imeyili kufana ukuba nekhampasi ekuqondisa ukuthi uqhubeke usebenza.
I-3. Yini?: Uhlobo lokuqukethwe
Ngokuya ngenhloso yomkhankaso wakho kanye ne-imeyili ozoyithumela, uzokwakha uhlobo oluthile lokuqukethwe noma olunye. Ngikunikeza izibonelo zokuqukethwe.
- Inhloso "yokwengeza inani": bona okuqukethwe okukhethekile kakhulu kunalokho okubhala kubhulogi yakho evulekile. Isibonelo: uhlu lwamathuluzi akhethekile, amathiphu, amaqhinga, njll.
- Injongo "ukukhiqiza ithrafikhi": lapha besizoba nencwadi yezindaba ejwayelekile lapho sichaza khona izindaba zebhulogi. Futhi unokuhluka okubonile ngokulandelana kwama-imeyili ngaphambi kokubhekisa kokuthunyelwe okuthile okuthakazelisa umfundi.
- "Igunya" lenhloso: ungathumela okuthunyelwe kwezivakashi okubhalile kumabhulogi wabathonya noma unikele ngezindaba zempumelelo osuzizuzile.
- Injongo yokwakha ukwethembana: it kuhle ukuthi uzethule bese uxoxa indaba yakho kubafundi. Ngezikhathi ezithile kuhle futhi ukuthi ufake i-imeyili lapho utshela khona i-anecdote. Imayelana nokubona umuntu osemuva kwakho.
Kepha okokuqala kumele unake into eyodwa lapho uthatha isinqumo sokuthi uzotshela ini: kufanele kube okuqukethwe okusebenzayo nokusebenzayo.
Hlala ucabanga ukuthi ungamsiza kanjani umuntu othola ama-imeyili akho. Okuza kuqala kwakho # 1 kufanele kube yilokho okufunwa ngumfundi nezidingo zakhe. Kuvamile ukuthola amabhulogi anokuqukethwe okuhle kakhulu, kepha lapho nje ubhalisela ulahlekelwa yiyo yonke intelezi.
Abayeki ukuthumela okunikezwayo emva kwenye futhi into emnandi kakhulu abangakunika yona incwadi yabo yezindaba. Futhi ukungazisa uma othile eshicilele okuthunyelwe okusha nginamathuluzi afana ne-Feedly.
Uma kufanele banikele kuphela ukuthi ngiyabhalisa.
Ababhalisile bakho bangabantu ababaluleke kakhulu ebhizinisini lakho ngemuva kwamakhasimende akho. Kumele ubaphathe njengama-vips angempela.
I-4. Nini?: Imvamisa yokuthumela
The imvamisa yokuthumela akudingeki ifane kuyo yonke imikhankaso.
Ngenkathi i-newsletter ingathunyelwa kanye ngesonto, kunezinye izinhlobo zama-imeyili ezingaba nesinye isigqi. Bheka isifundo sami samahhala se-Problogging.