uma uhlela kusengaphambili, amaqembu kaKhisimusi angaba wusizo olukhulu ebhizinisini lakho. Kulesi sikhathi, izinkampani eziningi zincintisana nokunakwa ngabathengi, ngakho-ke uzodinga ukudala ukuxhumana okuyingqayizivele nokwakho ukumaketha kwezixuku .
Phakathi kokuthenga nezinhlelo eziningi kangaka, kulula ukuthi umkhiqizo wakho ulahlekile. thenga ukubukwa kwe-YouTube Ukuvikela amakhasimende akho ukuthi angakukhohlwa, udinga ukuklama nokusebenzisa amasu wokumaketha aqinisekisa ukuthi uhlala ubalulekile kuwo. Ngakho-ke, namuhla ngizokutshela kanjani futhi kungani wenza ngcono isu lakho lokukhangisa ngalo Khisimusi.
Ividiyo yemikhankaso kaKhisimusi ye-2018 / 2019. Thola amasu amahle kakhulu wokuthengisa womkhiqizo noma inkampani yakho.
Kungani utshale imali ekuthengiseni okuhamba phambili ngalo Khisimusi?
Akuyona imfihlo ukuthi iselula ingenye yezinkanyezi okwamanje. Futhi ngaphandle kokungabaza, izibalo ziqinisekisa ukuthi ukumaketha kwamaselula kuyindlela engaphezu kokunikeza umkhiqizo wakho umfutho owudingayo ukuze uphumelele kulo Khisimusi:
- Namuhla, abasebenzisi baxhumana kakhulu ngezingcingo zabo kunokusebenzisa amakhompyutha . Ngokusho kwe-Google, ithrafikhi yeselula yeqe ithrafikhi yedeskithophu okokuqala, futhi namuhla lo mkhuba ungaphezu kokuhlanganiswa. E-United States, ama-75.1% wabasebenzisi be-Intanethi baxhuma kumadivayisi wabo weselula.
- Enye inzuzo yokumaketha kweselula ukuthi iyanikeza izindawo zokuguqula . Futhi ngukuthi nge-smartphone singafinyelela kubasebenzisi ngesikhathi sangempela, ngaphandle kwamakhaya abo, lapho bathambekele kakhulu ekuthengeni. Ngokuya ngocwaningo lweGoogle, abasebenzisi abangu-50% abenze ukusesha kwasendaweni komakhalekhukhwini babo bathathe isenzo ngokuhamba kwesikhathi (ngokwesibonelo, baya esitolo). Endabeni yabasebenzisi abenze ukusesha ngamakhompyutha wabo wedeskithophu, yi-34% kuphela eyenziwe noma yisiphi isenzo.
- Iningi labathengi liqhuba isesha imicimbi yeKhisimusi nemibono yezipho kumaselula abo, okwenza ukumaketha kwamaselula kube ishaneli ekhangayo kakhulu yemikhankaso yakho kaKhisimusi. Le nketho iyathakazelisa ikakhulukazi ezinkampanini ezincane nezasendaweni, ngoba abasebenzisi banentshisekelo yokwazi ukuthi bangayithenga kuphi imikhiqizo futhi baqashe izinsizakalo eduze kwabo.
- Ngokusho kukaDeloitte Isifundo Sokusetshenziswa KukaKhisimusi , AbaseSpain bahlela ukusebenzisa ama-euro angama-682 ngokwesilinganiso kulawa maholide, okwenza kube esinye sezikhathi ezingcono kakhulu zokumaketha. Isiteshi esiku-inthanethi sizothatha ngaphezu kwekota yesabelomali esiphelele, kepha abaseSpain basathanda ukuthenga kwabo ezitolo zomzimba.
Ungase futhi ube nesifiso sokufunda le ndatshana: I-6 kumele ibe necebo elihle lokuthengisa.
Ungayisebenzisa kanjani imali noma uyisebenzise kanjani intengiso yakho ephathekayo ngalo Khisimusi
Dala iwebhusayithi esabelayo
Ngabe iwebhusayithi yakho ayisebenziseki kalula? Futhi ulindeni? Ukuba nekhasi lewebhu eliphendula ngokugcwele kufanele kube yisinyathelo sokuqala secebo lakho lokumaketha leselula, ukuze izivakashi zakho zibe nokuhlangenwe nakho okuhle komsebenzisi kusuka kunoma iyiphi idivayisi. Ngaphezu kokuklanywa okuhleleke kahle, kufanele futhi ucabangele nezikhathi zokulayisha: ngokwezifundo, abasebenzisi bavame ukushiya amakhasi ewebhu athatha ngaphezu kwamasekhondi angu-4 ukulayisha kumafoni abo.
Qalisa isikhangiso seselula
Ngenxa yamasevisi afana ne-Google AdWords, ungadala izikhangiso ezingabukwa kuphela kumadivayisi eselula, ukuze ukwazi ukusebenzisa ngokugcwele amandla azo “ngesikhathi sangempela.” Lezi zinhlobo zezikhangiso zilusizo ikakhulukazi ekusesheni kwasendaweni nokuxhomeke kumongo. Ukufeza umkhankaso owenziwe ngokugcwele kungaba nzima uma uqala phansi, ngakho-ke uma unokungabaza, ungakhohlwa ukubonisana nochwepheshe we-SEM ukukusiza ukuthi uthole okuningi ekukhangiseni kweselula.
Thatha ithuba lokuthengisa ngeSMS
Uma ucabanga ukuthi leyo SMS yinto yesikhathi esedlule… awulunganga! Ucwaningo lubonakala lukhombisa ukuthi abasebenzisi be-smartphone bafunda ama-SMS akhangisayo kaningi kunama-imeyili. Imikhankaso yokukhangisa ngamaselula nge-SMS ingaba enye yezindlela ezinhle zokuthola imiphumela ngokushesha, ikakhulukazi uma uwahlanganisa namakhuphoni esaphulelo aqondisa abasebenzisi kuwebhusayithi yakho.
Dala uhlelo lokusebenza leselula nje ngamaholide
Isu leleveli ephezulu lokuthwebula konke ukunakwa kwamakhasimende akho angahle abe khona ngomzuzu osisihluthulelo. Ukuze uphumelele, isicelo sakho kufanele sibe sezintsha futhi sinikeze ukufinyelela kuzipesheli zakho zikaKhisimusi. Ngenxa yayo, ungathola imininingwane njengamaselula noma indawo yabasebenzisi. Ngokuphindaphindiwe, kuzofanele ubanikeze imininingwane ngemvelo yabo ewusizo kubo.
Hlela kusengaphambili
Imvamisa, abantu baqala ukuhlela izinyanga zabo zokuthenga zikaKhisimusi kusengaphambili, noma ngabe baveze imibono. Futhi uma amaklayenti akho ekwenza, asikho isizathu sokuthi nawe wenze umsebenzi wesikole. Ngokuvamile, kunconywa ukuthi izinhlelo zokumaketha uKhisimusi zibe sezilungile ngoSepthemba maduzane.
Thatha ithuba lemicimbi nezitayela
UKhisimusi ugcwele amathuba okuqalisa imikhankaso yokuthengisa ngamaselula, ungavumeli ukuba badlule! Isibonelo, ungalungiselela i-Black Friday ngokuvumela abasebenzisi ukuthi bafinyelele kalula okunikezwayo kwakho ngosuku lokhiye. Kulokhu, izikhangiso zeselula ze-Google AdWords zingasiza kakhulu. Kwenzeka okufanayo nangezinsuku ezibonisiwe, uSuku lwabangenacala noma ilotho kaKhisimusi.
Futhi khumbula: maqondana nokumakethwa kweselula, ukuhlanganiswa kubalulekile. Lapho wenza izinhlelo zakho, cabanga ngokwakha ukusebenzisana phakathi kwamasu wokumaketha ahlukile weselula naphakathi kweziteshi zeselula nezinye. Isibonelo, uma isixhumanisi se-SMS yakho sixhuma ekhasini elingashintshelwanga kuselula, ngeke uthole ukuguqulwa. Ngamafuphi, ukuxhumana okuhle kubalulekile lapho usebenzisa ukumaketha kwakho kwamaselula kulo Khisimusi. Ngenhlanhla!
I-CHANTAL INDIA