Ukuma kwenjini yokusesha: ukuthi ungayithuthukisa kanjani ngecebo lokuxhumanisa langaphakathi


Njengoba bonke abathengisi bazi, ukuma kwenjini yokusesha ingenye yezinsika eziphambili zamasu we-inthanethi. thenga ukubukwa kwe-YouTube  Ukusuka ekukhetheni kwamagama angukhiye amahle kakhulu kuze kufinyeleleke komunye umbhalo wezithombe, Ukuma kwe-SEO  sakhiwe ngenombolo engapheli yezici esingazandisa ukuze ikhasi lethu likhulise izikhala ezinjini zokusesha.

Kepha phakathi kwazo zonke lezi zinto, kwesinye isikhathi siyakhohlwa eminye imininingwane engabaluleka ekubekweni kwenjini yokusesha. Isibonelo, kuvame kakhulu ukunaka izixhumanisi zangaphandle futhi ube necebo lokwakha izixhumanisi, kepha ngabe uke wakucabangela ukuxhumanisa kwangaphakathi kwewebhusayithi yakho? Uma impendulo ithi "cha", sekuyisikhathi sokuyilungisa futhi uthuthukise i-SEO yakho ngomzamo omncane kakhulu!

Ukubaluleka kokuxhumeka kwangaphakathi kokuma kwenjini yokusesha

The ukuxhumanisa kwangaphakathi , leyo, izixhumanisi ezithatha ekhasini elilodwa ziya kwelinye ngaphakathi kwewebhusayithi yakho , kuyinto ebaluleke kakhulu kunendlela ocabanga ngayo. Ku-Google, izixhumanisi zangaphakathi zibonisa ubudlelwano phakathi kokuqukethwe nenani lokudlulisa nokubaluleka kusuka ekhasini elilodwa kuya kwelinye.

Izixhumanisi zangaphakathi zichaza isakhiwo kwewebhusayithi yakho. Basiza abasebenzisi ukuthi basuke kwelinye isayithi baye kwelinye futhi izinjini zokusesha ziqonde ukuthi okuqukethwe kuhlelwe kanjani. Isu lokuxhumanisa langaphakathi elithuthukiswe kahle lenza kube lula ukuthi amakhasi akho akhonjwe futhi abekwe ezinjini zokusesha, futhi andise nezinga lokuchofoza nokuguqula lezivakashi. Ngenhlanhla, kuyisici esilawulwa ngokuphelele nguwe.

Umphumela wesithombe wokubukwa kwe-YouTube

Ngaphambi kokuthi wehlele emsebenzini, ake sibheke ezinye izimiso eziyisisekelo kwezixhumanisi zangaphakathi kuzinjini zokucinga:

  • Ukuxhumeka okuningi ikhasi elinakho, i-Google inani elingakunika lona . Ngendlela efanayo naleyo izixhumanisi zangaphandle ezibonisa ngayo inani eliphelele lewebhusayithi uma kuqhathaniswa namanye amasayithi womncintiswano, izixhumanisi zangaphakathi zisiza iGoogle ukunquma ukuthi ikhasi libaluleke kangakanani maqondana namanye amakhasi esayithi lakho.
  • Izixhumanisi zangaphakathi zibaluleke kakhulu kangangokuba i-Google ayisasebenzi imingcele enanini eliphelele lezixhumanisi ekhasini . Ama-algorithms okuqala weGoogle ahlawulise amakhasi ngezixhumanisi ezingaphezu kwe-100, kubhekwa ukuthi kwakuyisu logaxekile. Kodwa-ke, iminyaka le nhlawulo isusiwe, ngakho-ke ungafaka zonke izixhumanisi ezidingekayo inqobo nje uma zengeza inani kumsebenzisi.
  • Izixhumanisi zangaphakathi zingenza ezinye amakhasi enani elincane ukuguqulwa (okufana nekhasi lasekhaya noma imininingwane mayelana nenkampani) kuye zibekwe ezindaweni zokuqala .
  • The izixhumanisi zokuqukethwe okusha dlulisa inani elisha emakhasini axhumanisa futhi asebenze ukwazisa iGoogle ukuthi kunemininingwane emisha ekhasini. Ngakho-ke, ukufaka izixhumanisi kokuqukethwe okusha kungasiza ukuyikhomba ngokushesha futhi ngaleyo ndlela kuthuthukise eyakho ukuma kwenjini yokusesha .
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Amasu wokuwina we-3 wokuthuthukisa ukuma kwenjini yakho yokusesha ngezixhumanisi zangaphakathi

1) Yehlisa ukujula kokuchofoza

Ngokwesitatimende seGoogle, ukujula kokuchofoza (okungukuthi, inani lokuchofoza oludingekayo ukufinyelela ikhasi elithile lesayithi kusuka ekhasini lasekhaya) lithonya i ukubeka ezinjini zokusesha . Lapho ikhasi lisondela ekhasini, kulapho lizobekwa khona kangcono.

Okwe-webmasters, lokhu kusho ukuthi sinayo ngokushesha sithuthukise ukuma kwekhasi elithile , ikakhulukazi uma sisebenza ngamawebhusayithi amakhulu kakhulu noma ngesakhiwo esiyinkimbinkimbi. Landela lawa macebiso ukuze uqale ukusebenza:

  • Faka phakathi amakhasi anconyiwe noma afanayo kumakhasi wakho womkhiqizo, izindatshana zebhulogi nokunye . Ngale ndlela, kuzoba nezixhumanisi eziningi zangaphakathi ngaphakathi kwesigaba esifanayo noma imikhakha ehlobene, okudala amanye amakhasi ngokuchofoza okuthe xaxa ukusondela ngaphezulu.
  • Khulisa inani lezigaba zenqanaba lokuqala , okungukuthi, izigaba ezixhunywe ekhasini lokuqala uqobo. Lokhu kuzoqinisekisa ukuthi imikhiqizo engaphakathi kwalezo zigaba ingekuchofozwa okumbalwa nje.
  • Yehlisa inani lamakhasi esigabeni ngasinye . Uma imikhakha iqukethe imikhiqizo eminingi, kuyinto ejwayelekile ukuthi ayilayishi konke ngasikhathi sinye, kepha yethulwa njengohlu lwamakhasi umsebenzisi angawahlola. Inkinga yalokhu ukuthi imikhiqizo esemakhasini okugcina ijule kakhulu. Ukuyixazulula, ungakhetha ukufaka imikhiqizo eminingi ekhasini ngalinye noma wakhe imikhakha eminingi ngakho-ke kunemikhiqizo embalwa kulowo nalowo kuwo.

Ngokusebenzisa lezi zincomo, kungenzeka ukunciphisa ukujula kokuchofoza kwamakhasi amaningi kusuka ngaphezu kwama-50 kuye ngaphansi kuka-15. Ngaphezu kwalokho, lokhu kuthuthukiswa kwenza izicabucabu zakwaGoogle zikwazi ukulandelela ikhathalogi ephelele yemikhiqizo kuwebhusayithi. isikhathi esincane. Lokhu kuvumela imikhiqizo emisha ukuthi itholakale ngokushesha okukhulu futhi ithuthukise ukuma kwenjini yabo yokusesha.

2) Dala izikhungo zokuqukethwe

Leliqhinga lisebenza ikakhulukazi kumasayithi e-web asetshenzisayo ukumaketha kokuqukethwe ukuzibeka njengongoti ochungechungeni lwezihloko. Kubandakanya ukuqoqa okuqukethwe okuhlobene nezinkinga ezibalulekile nokwakha amakhasi aphakathi afaka zonke izixhumanisi ezihlobene. Ngale ndlela, kungenzeka ukuthuthukisa ukubekwa kwezinjini zokusesha zawo wonke amakhasi azungeze isihloko esithile ngasikhathi sinye.

Lezi yizona eziyinhloko izici isikhungo sokuqukethwe:

  • Qoka amakhasi amaningi wewebhusayithi yakho aphathelene nesihloko esifanayo noma ajikeleza igama elingukhiye elithile . Imvamisa, lezi zingqikithi namagama asemqoka azohambisana nezindikimba ezisemqoka zesayithi lakho.
  • It ihlelwe azungeze ikhasi maphakathi . Leli khasi lifaka imininingwane eningiliziwe ngesihloko noma igama elingukhiye eliyinhloko kanye nezixhumanisi zamanye amakhasi wesikhungo sokuqukethwe, ukuze lonke ulwazi luqoqwe kahle.
  • Sebenzisa izixhumanisi zangaphakathi phakathi kwamakhasi ehlukene ukuze uqinise ubudlelwano phakathi kwawo . Uma kungenzeka, lezi zixhumanisi kufanele zisebenzise amagama ahlobene nengqikithi ephakathi kombhalo wehange.

Umqondo waleli su wukuqinisekisa ukuthi ikhasi eliphakathi nendawo liyathuthukisa ukubekwa kwalo ezinjini zokusesha nokuthi leli gunya lisatshalaliswa phakathi kwezixhumanisi zamakhasi wesibili, nawo azuzayo kulokhu. Ngaphezu kwalokho, ukusebenzisa izikhungo zokuqukethwe kungathuthukisa ukubekwa kwesizinda sonke futhi kuthuthukise isilinganiso sokuchofoza.

I-3) Thuthukisa ukuma kwamakhasi ahlobene nezehlakalo

Leliqhinga lenzelwe ikakhulukazi imikhiqizo esethula imikhankaso yesizini noma ubambe imicimbi ekhethekile, isibonelo, imikhankaso kaKhisimusi, ukuthengisa, iBlack Friday noma ukuthengiswa kwamathikithi kwenhlangano.

Ukuphakamisa amakhasi ahlobene nomcimbi futhi uthuthukise ukumiswa kwenjini yakho, bhala phansi lokhu amathiphu :

  • Dala ikhasi lokufika elilungiselelwe kahle losesho oluhlobene nomcimbi . Leli khasi kufanele libe nombhalo owenele ukuzibeka ngokwawo ngamagama angukhiye ahlobene nomcimbi, kepha lihlala ligcina ukuhlobana. Khumbula ukuthi kuzoba lula kuwe ukukhuthaza ukufika okukodwa ngokuqukethwe okuningana kunamakhasi amaningi womkhiqizo ngamunye.
  • Beka "ukubala phansi" komcimbi ekhasini lokufika . Ngaphandle kokukusiza ukuvusa intshisekelo yalokho okubhekiswe kuwe, lobu buqili obulula benza okuqukethwe kushintshe njalo ngakho-ke izicabucabu ze-Google zikhasa ekhasini kaningi.
  • Dala isikhungo sokuqukethwe ukuhlela amakhasi ahlobene nomcimbi futhi uwaxhumanise ekhasini lakho lokufika . Okuqukethwe okuxhunyanisiwe kungafaka amakhasi omcimbi, amakhasi womkhiqizo ahlobene, ama-athikili, imikhakha, njll. Ngakho-ke, uzothola igunya lokufika ukuthi lidlulisele kwamanye amakhasi ahlobene.
  • Sebenzisa ukuxhumeka kwangaphakathi ukukhuthaza ikhasi lokufika ngaphakathi kuwebhusayithi yakho, okwenza ifinyeleleke kalula kusuka kwamanye amakhasi. Isibonelo, ungayixhumanisa nayo kusuka ekhasini lasekhaya bese uyibeka endaweni evelele ngaphakathi kwemenyu.

Kuleli qhinga, kubalulekile ukuthola ilungelo okwamanje . Qala ukusebenza ekhasini lakho lomcimbi ngesikhathi esanele futhi ungakhohlwa ukususa zombili ikhasi kanye nezixhumanisi uma umcimbi usudlulile.

Ekuphetheni…

The amasu axhumanisa okungaphakathi kungakhuphula igunya lesayithi elizungeze isihloko esithile, kwandise isilinganiso sokuchofozwa futhi kuthuthukiswe ukubekwa kwenjini yokusesha kwamakhasi ngamanye.

Uma usebenzisa izixhumanisi zangaphakathi ngendlela enamasu, uzothola imiphumela ebonakalayo ekumeni kwamakhasi e-webhusayithi esayithi lakho kanye nasenanini lokuvakasha.

Uma ufuna thuthukisa ukungena kwakho kwezinjini zokucinga indlela elula, nikeza isibuyekezo sewebhusayithi yakho ukunciphisa ukujula kokuchofoza, ukudala izikhungo zokuqukethwe nokukhuthaza amaqembu wamakhasi athile. Uzobona ukuthi imiphumela ibaluleke kangakanani.

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