What would become of marketers without the tools that are so necessary for an inbound marketing strategy ? If we tried to carry out our strategies manually, it would be impossible to scale the volume of the campaigns as the brand grows and we would waste a lot of time on unproductive tasks. buy youtube views
Luckily, there are a lot of resources that can get us a cable every step of the way, from the analysis of keywords to the coordination of team members. Do you want to know what they are? Look no further: read on and you’ll find my 15 favorite inbound marketing tools .
15 essential inbound marketing tools
1) A CRM
I put it that way, in generic, because there are several solutions that can help you … but the important thing is that you have one.
The CRM is the basic pillar essential to start automating your marketingand take a centralized management of contacts, leads and opportunities. Thus, all your team shares the same information and can act in a coordinated manner.
My recommendation is that both the marketing team and the sales team share the same system, since that avoids the typical problems derived from the lack of communication between both departments.
If you want any specific recommendation, I advise you to take a look at Hubspot , Salesforce and Oracle solutions and see which one can best adapt to the way your company works.
2) Moz
Another basic of the tools of inbound marketing is to have a good SEOsolution . And for that, Moz is one of the most recommended companies.
Within the umbrella of Moz we can find a lot of tools: Open Site Explorer, Rank Tracker, On Page Grader … so I would encourage you to try your 30 day free trial version and research what it can offer you.
3) Ubersuggest
A good place to start exploring your keywords , whether for SEO or PPC campaigns . You can get an overview of everything you are interested in: volume, temporality, cost-per-click data … and all for free. Do not miss it!
4) Google Keyword Planner
This classic inbound marketing tool is still essential if you are planning a PPC campaign . With it you can get a lot of information and suggestions of related keywords, as well as data on the competition. Of course, its great problem is that you can only see all the data if you have an active account
5) Semrush
A very complete SEO tool that allows you to see and analyze incoming links, track rankings by keyword and consult historical data accumulated over years.
One of the functions that I find most interesting is to see your new incoming links and thus be able to evaluate how your off-site SEO is working .