Cured Content, taken from several sources.Our b2b email database is updated and constantly verified, Italy Email Database checked for accuracy.
1. Algorithm: are formulas and computer processes that traquean clues to offer you the information you are looking for for the most relevant, reliable and timely. Currently, Google’s algorithms are based on more than 200 unique signals or “clues” that allow you to guess what you might really be looking for.
2. What is Adwords?
It is the Google platform for advertising. To show ads to potential customers use the keyword system.
3. What is the Reach?
It is the number of users we reach through the publications. We can talk about potential scope when we refer to the possible scope that a publication can have.
3.CRM: Custom Relation Management, customer relationship management programs are very efficient in the daily operation of any company, especially in the case of medium and small companies, the most famous is the Sugar CRM
5. What is the ASO?
It is the SEO of mobile apps. It means App Store Optimization and as its name suggests, it is the process of optimizing a mobile app for its positioning within the stores of applications, such as Google Play or iTunes.
6. AIDA: Acronym for Attention, Interest, Desire and Action.
It is a method that describes the phases through which the behavior and interests of the consumer passes and that allow converting to a user into a customer.
7. What is Benchmark
Applied to online marketing we could explain it as a comparison of the actions or statistics of several companies or brands.
8. What is Black Hat SEO?
It is a technique increasingly penalized by Google consisting in trying to improve the positioning of a web page through ‘traps’ or techniques that seekers consider unethical or natural.
9. What is Brand Advocate?
It is considered the representative of the brand, and its main function is to promote and know how to defend your company from rumors that try to discredit it, with justified and concise foundations. The Brand Advocate conveys confidence to customers, who consider it their main source of information, so, due to the credibility they have in it, they can immediately become loyal to the company.
10. Astroturfing
Unethical practice of word-of-mouth marketing consisting of orchestrated business content generated in social media with the appearance of spontaneity. The user is exposed to the messages without knowing their interested nature, and the person in charge thus manages to associate certain positive concepts to their brand, improving their online reputation. This type of deception is executed by a few strategically coordinated users to give the impression of being a crowd and thus generate a certain artificial buzz.
11. What is Branding?
It is the process of building the brand, where you must take into account the name you will be identified with, the corporate identity and the positioning you want to achieve with it. In addition, it is necessary to point towards the projection of an optimal image and the good reputation of the company.
12. What is Content Marketing or content marketing?
It is that technique that through useful content and that provide value, try to attract to previously defined target audience, with the aim of converting them into customers.
13. What are Conversions
There may be many types of conversions so there would be a definition for each case, but in general terms a conversion is the moment in which the user executes the action that has been proposed as an objective.
14. What are Cookies
Famous cookies are only small information from a website and stored temporarily in the user’s browser.
15. What is CPA?
It is a payment method in which the advertiser pays for each ‘action’ and these can be very varied, such as sales or records.
16. What is CPC?
It is the method of payment in online marketing in which the advertiser pays for each click that occurs in the advertisement or banner.
17. What is CPM?
In this method, the advertiser pays for every 1000 impressions received by the banner or ad.
18. What is CRO
Its acronyms responded to Conversion Rate Optimization and it is a series of techniques that get a web or landing page in which a product or service is sold, improve its quality to achieve a greater conversion, that is, that a greater number of users who visit it end up going through cash or leaving their mail. In the CRO the objective is to improve the conversion rate.
19. What is Cross linking?
It is a system to improve the positioning in search engines of webs that exchange links between them.
20. What is CTA
It is commonly known as ‘Call to action’ or call to action. It is usually presented as a button or link that aims to achieve a goal, or the previously named ‘conversions’.
21. What is CTR?
It is the ratio that is used to measure the effectiveness of an advertising campaign whose objectives are clicks. We can also call it rate of clicks, proportion of clicks or in English Click Through Ratio. It is the result of dividing the number of total clicks by th