Based on the Marketing Charts report that I share below, I outline the 5 aspects that Marketer Digital should focus on this 2nd semester to achieve your goals.Italy Business Email Database that helps you expand your business campaign.
Redefine your media plan
Consider that the audiences change, who said the guideline is seeing the same amount of audience as a year ago? Ask your agency for new formats and scope definitions.
Less TV plus Video in Digital.
Commercial yes but for the prime time, it’s time to think that your commercials no longer last 30 seconds, they can last 1:30 if you want, but the stage is digital platforms.
More Post Promoted?
It may be, but why not try with capture formats of leads and elements that allow to have contact data of the client. Goodbye to the impressions, welcome the scopes that provide information.
Adios to Email Marketing, Welcome to Mobile Marketing
Unless you have a very segmented base, say goodbye to the SPAM ENGAGEMENT effect that you are generating. If you want to sell, the mailing will not bring you higher conversion rates. Innovate, think about other actions, have you tried to migrate your base to a Facebook group, and have you tried marketing actions on mobile devices?
Social Media without selling Smoke
No more likes and RTs please .. Enoughment is enough to think of Kware as Awareness. How much is the CTR of your social networks to your website or online store? Start by increasing Social Traffic. Content yes but with effects that generate actions on your website, but rethink your Community Management strategy.
Let’s reflect with these indicators and profile our strategies.
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