I’ve been wanting to unify in a single guide all the necessary aspects of the optimization of images and photos, and how we can get the most out of this visual content before uploading it to a web page or Blog. According to the latest study by Search Metrics french business email database , the changes made by the algorithm seem to benefit the use of the images, since they have a greater weight in the web positioning all those factors related to the user experience, and among them stands out one that is the time of permanence of the user in page, reason why here the images play special role like element of retention and catchment of the user.
number of images
We can see in the graph of 2015 how the number of images has increased by 25%, if we compare it with the year 2014.
We all know the importance of the retention elements of the user, and in this sense the images, photos, infographics, videos and podcast are going to play a leading role.
Elements in which the Super Image Guide is divided
How to compress photos and reduce their size without losing quality
How to search and choose the best free High Resolution images
How to optimize a photo or an image for the different Social Networks
How to make cool photos with Phrases in a short time
How to optimize images and photos for SEO or web positioning
How to choose the best titles or phrases for the images
How to create an infographic step by step
Errors to avoid
How to know who shares your photos
Better marketing strategies related to images, photos or infographics
10 Infografer @ s that “are going to roll” in 2016
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1.- How to compress photos and reduce their size without losing quality
It is very important to reduce the size of the photos and images before uploading them to your web page or Blog, and this is mainly for 2 reasons;
Improve the user experience on both computer and mobile.
Improving the loading speed is an important factor in web positioning.
For example, infographics tend to be much larger than a simple photograph or image, so here it is extremely important that we learn how we can compress their size to the maximum without losing quality in the process.
How to compress photos for a website or blog?
These are the 3 tools to compress photos and images that I like:
1.- Compress Jpeg
compress jpeg
A tool very similar to the previous one with which we can compress several images at the same time.
Advantages of the tool:
We can compress 20 photos at once.
Online tool 100% free.
The quality / size ratio is very good.
We can drag the images from a folder.
We have a preview of the compressed image.
We can modify the compression parameters which make it a tool to compress fantastic images.
Disadvantages of the tool
The page abuses a bit of advertising.
2.- TinyPNG
tiny png
Free online tool with which we can reduce the size of any image in an easy and simple way.
Advantages of the tool
We can compress 20 photos at once.
Online tool 100% free.
The quality / size ratio is very good.
Preserves transparencies after compression.
Disadvantages of the tool
We can not compress images larger than 5 MB.
We do not have a preview, so we do not know if the resulting quality is what we expect.
We can not make adjustments to the type of compression because it is automatic.
3.- Compressor IO
compressor io
A tool to compress very complete images, since we have practically everything in a tool and with a super simple and intuitive operation.
Advantages of the tool
Online tool 100% free.
The quality / size ratio is very good.
We have a preview of the compressed image.
We can modify the compression parameters in a very intuitive way since we only have to drag the mouse to indicate the compression level.
Disadvantages of the tool
Only one image could be compressed.
It has a maximum file limit of 10 MB.
2.- How to search and choose the best free High Resolution images
You have to know that the choice of the image has a direct impact on the number of visits and the social viralization that your future Blog article will have, so do not be in a hurry to choose the first image or photo that you find.
Tips for choosing the best images
1.- Go to the best banks of free images.
2.- One aspect that these free image banks suffer from is that they do not have practically “Flat Design” images or ta