For 4 years I have been teaching classes and talks about email marketing and marketing automation, Agency Owner Email Database will help you to reach your target audience for marketing campaign.as well as developing strategies with different companies on this channel. The first thing I want to tell you is the change that I have been perceiving in the people who are in the digital areas.
Download the PDF the 5 Keys of Email Marketing
Who considers that the email has died? year after year I see less raised hands and more people using this channel.
For some may continue to be surprised that the email continues to generate so much interest and that even social networks have not replaced it, however, both expert reports and the same data from our customers continue to demonstrate the high efficiency of this channel.
The email always appears within the list greater conversions and more ROI. (return of investment). An example is these recent statistics published by emarketer (https://goo.gl/5RvHRe) where it shows how the email has an ROI of 122% vs social networks that is 22%. In short, this means that for every peso invested, the email is returning 1.22, while Social Networks only returns 0.22.
We could continue talking about these data and trends, however these will be topics for other articles, what I am looking for now is to help them to obtain the best result of their email marketing actions through fulfilling only these 5 key aspects, so hands to the work
What are the issues that we address with this template:
1. DATABASE
It sounds obvious, without a database we will not be able to carry out any type of action through email, but we have seen that a good database and a very good segmentation are the main factors that trigger the results in email marketing actions.
Find in this chapter some options to improve the database collection.
LEARN MORE FROM USERS
The database alone will not bring us the results we are looking for, the question is, how can we obtain more data from its users even without having to ask them (normally we do not like to fill out forms), in order to know them better?
In this chapter, find how to obtain user data and use this information effectively.
GET THE CORRECT PERSON – SEGMENTATION AND CUSTOMER JOURNEY
At this point the question is: are you segmenting ?. Many times we find that there is no segmentation in the shipments of the brands. All users receive the same information.
Find in this chapter some key questions that can help you find better ways to segment, even if all you have is the mail data of your users.
CORRECT MESSAGE / CORRECT MOMENT. DYNAMIC MESSAGES AND AUTOMATION
If we can have different segments, how can we manage to send relevant information for these different groups and at what moment? As well as being able to do this work easily and efficiently ?.
In this chapter you will know some features and methods to send messages with segmented information and even generate them automatically.
KPI’S, DATA ANALYSIS, OPTIMIZATION
The saying goes that what is not measured can not be improved. What are the main indicators to measure?
Learn in this chapter what these indicators are and how to create a board that can generate comparisons on the different campaigns and even channels.
Download the PDF the 5 Keys of Email Marketing
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