Usuku olwandulela uKhisimusi! Siyethemba ukuthi,thenga ukubukwa kwe-YouTube yakho imikhankaso yezokumaketha ngoKhisimusi lo nyaka uhamba kahle. Mhlawumbe usesikhathini sokushintsha imininingwane ethile kaReyes, noma ufuna nje ukwazi ukuthi ungathuthukisa kanjani unyaka nonyaka. Kunoma ikuphi, ngokuqinisekile uzofunda izinto eziwusizo ngalezi zeluleko ezingama-40 zokumaketha uKhisimusi ngakho-ke ungaziphutheli!
- Ingabe ufuna ukuguqula ukuguqulwa kube okuthengiswayo noma oxhumana nabo bethala lakho? Ngiyacela Chofoza lapha futhi download ebook lethu lapho sichaza khona indlela yokwenza iFunnel Advertising. Ngayo uzothuthukisa imiphumela futhi ukwandise utshalomali.
Amathiphu wokuthengisa kaKhisimusi: ukulungiselela
I-1) Iqala ngoJulayi. ¿Uyaqala ukulungiselela ukumaketha uKhisimusi ngoJulayi? Yebo, njengoba uzwa, asizange sihlanye (kanti ezinye izazi zisinika isizathu). Njengoba ukukhangisa kubiza kakhulu ngoKhisimusi, kunengqondo ukuqala ukuheha abasebenzisi ezigabeni zokuqala zamapulangwe okuguqula kusengaphambili.
I-2) Iqalisa imikhankaso yokuqwashisa ngomkhiqizo ngoSepthemba nango-Okthoba. Ngale ndlela, uzoba nezithameli zabasebenzisi abazokwenza ukuphinda babheke emuva lapho kufika uKhisimusi.
3) Faka imikhankaso kaKhisimusi ohlelweni lwakho lokukhangisa lwedijithali ngonyaka. Lokhu kuzoqinisekisa ukuthi lapho izinsuku zisondela unesabelomali kanye nezinsizakusebenza ezilungele konke.
4) Ungakhohlwa ukusungulwa. Ngokwanda kwesidingo sikaKhisimusi, kubalulekile ukuqinisa isitoko kusengaphambili ukuze uqiniseke ukuthi imikhiqizo iyatholakala futhi hhayi ukuchitha izinsiza ezitshaliwe emikhankasweni.
5) Ingabe i-SEO igxile ekukhangiseni ngoKhisimusi. Khumbula ukuthi, ngokusho kwedatha ye-Google, abasebenzisi baqala ukufuna imibono yezipho zikaKhisimusi ngo-Agasti. Futhi ngaphezu kwalokho, uzodinga isikhathi esanele ukuze ukwazi ukuzibeka ngokomzimba.
6) Dala umphakathi ezungeze uhlobo lwakho lomkhiqizo unyaka wonke. Ukuba nesisekelo esisebenzayo sabasebenzisi abanentshisekelo kumkhiqizo wakho (ngokwesibonelo, ngokusebenzisa iqembu le-Facebook, umphakathi wohlelo lokusebenza noma ezinye iziteshi) uzokunikeza ipulatifomu enhle yokusabalalisa imikhankaso yakho yokumaketha ngoKhisimusi.
7) Lungiselela uhlelo lwemisebenzi. Ukuze uqalise umkhankaso ophumelelayo, kufanele ulingane izingcezu eziningi ezahlukahlukene, kusuka kubuciko kuya ezicini zobuchwepheshe. Ukulungiselela umugqa wesikhathi kusengaphambili kuzokusiza ukuze konke kulunge ngosuku D.
I-8) Iqinisa ukucutshungulwa kanye nabasebenzi bensizakalo yamakhasimende. UKhisimusi uhambisana nenqwaba yama-oda nezicelo eziningi zensizakalo yamakhasimende, ngakho-ke kufanele ulungiselelwe.
9) Thuthukisa amakhasi okufika kwemikhiqizo ethile kanye nokukhushulwa. Amakhasi okufikelwa kuwo ngesinye isici onentshisekelo kuso “sokwenza umsebenzi wakho wesikole” kusengaphambili, ikakhulukazi uma uzozama ukuwabeka nge-SEO.
10) Thula! Kubakhangisi, amasonto aholela kuKhisimusi imvamisa ayisikhathi sokuxakeka ngokuphelele. Kepha uma ukwazile ukuzilungiselela ngesikhathi, uzobona ukuthi nizwana kangcono kangakanani.
Amathiphu wokuthengisa kaKhisimusi: izaphulelo nokukhushulwa
11) Thumela ukuthuthuka kwezaphulelo zakho. Isibonelo, ungathumela i-teaser ye-Black Friday ku-database yakho ngoMsombuluko wesonto elifanayo ukudala ukulindela.
I-12) Iphakamise kakhulu kunakwamanye amadethi. Yenza ukumaketha ngoKhisimusi inenzuzo enkulu, futhi uyazi ukuthi abasebenzisi bakulungele ukuthenga. Yisebenzise ngokunenzuzo ngemikhankaso eqonde ngokwengeziwe.
I-13) Iqalisa ngokunikezwa ngemikhiqizo ekhethekile. Kunezinhlobo eziningi zezinkampani ezingathatha imigqa yomkhiqizo "kaKhisimusi okhethekile", ngakho-ke cabanga ukuthi zingangena kanjani kumkhiqizo wakho.
I-14) Dala amakhadi wezipho akhethekile. Isibonelo, ungakha ikhadi lesipho lama-75 euros angashintshwa nge-100 euros ezinhlotsheni ezithile zemikhiqizo, noma ngezinsuku ezimbalwa ezibalulekile.
I-15) Nakekela ukuthunyelwa bese ubuyisa inqubomgomo. Yize abasebenzisi bejwayela ukuthenga ku-inthanethi, ukuthunyelwa nezimbuyiselo kusengamaphuzu obuhlungu wokuthuthuka. Qiniseka ukuthi uhlala ucacisa njalo umnqamulajuqu wokuthumela kanye nenqubomgomo yokubuyiselwa kwemali, futhi ucabange ukuthi ungazithuthukisa izimo zakho ngesikhathi sokuthenga ngamaholide (ngokwesibonelo, ngokuthumela mahhala).
Amathiphu wokuthengisa kaKhisimusi: ukuxhumana kanye nobuciko
16) Hlobisa ikhasi lakho le-web . Icebo elilula kakhulu, kepha lokho kungaqinisa ukufaka uphawu lokumaka nokuhlangenwe nakho komkhiqizo kwamakhasimende: engeza ukuthinta okumbalwa kuwebhusayithi yakho ukuphefumula umoya wemikhosi.
I-17) Thengisa indlela yokuphila, hhayi umkhiqizo . Unyaka nonyaka, izinkulungwane zemikhiqizo zincintisana ukuthola ukunakwa kwabathengi ngamaholide. Uma ufuna ukuzihlukanisa, gxila ekuxhumaneni kwakho nendlela yokuphila yomkhiqizo wakho hhayi kwimikhiqizo kuphela.
18) Iba yangempela. Abasebenzisi bagcwele ukukhangisa, ngakho-ke imikhankaso ejwayelekile yokukhangisa ngoKhisimusi ayisabakholisi. Cabanga ngokuthi ungathatha kanjani i-spin eyengeziwe kumyalezo wakho ukuze ugqame.
19) Sebenzisa umoya kaKhisimusi. Isikhathi sikaKhisimusi sikulungele kahle ukugcizelela ukubophezeleka komphakathi ezinkampanini kanye nezizathu zokusiza. Khombisa amakhasimende ukuthi yini ebaluleke kakhulu kuwe futhi uwabonise ukuthi awukhathazeki ngokuthengisa kuphela.
I-20) Mangaza amakhasimende akho. Sonke silindele ukuthola imilayezo evela ezinkampanini ngezinsuku ezifanayo ezibalulekile, ngakho-ke umthelela mncane futhi nomncintiswano uyakhula. Esikhundleni salokho, mangaza abasebenzisi ngomlayezo ngesikhathi abangalulindelanga.
21) Segment imiyalezo. UKhisimusi akusona izaba zokuthumela i-imeyili efanayo kuyo yonke imininingwane yakho.
22) Xoxa udaba. Uma ukhuluma nje ngokunikezwa, izaphulelo nokwenyuswa, abasebenzisi ngeke bakukhumbule. Batshele indaba yomkhiqizo wakho bese uxhuma nabo ezingeni elingokomzwelo ngokwengeziwe.
23) Dala umuzwa wokuphuthuma. Icebo lokuthengisa elidala elihamba kahle ngezinsuku ezikhonjisiwe, ngokwesibonelo, kufaka phakathi amabhukumaka wokubala kuma-imeyili akho nakokunye ukuxhumana.
Amathiphu wokuthengisa kaKhisimusi: isu lesiteshi
I-24) Hlanganisa umkhankaso wakho kwimidiya ehlukene. Zonke iziteshi kufanele zibonise isethulo esiyingqayizivele somkhankaso ofanayo, noma sigxile kumathuba ahlukile emkhankasweni obanzi.
25) Hlanganisa imikhankaso namasu. Khumbula ukuthi zonke iziteshi zakho kufanele zisebenze ngendlela edidiyelwe ukuhlangabezana nezinhloso zokumaketha zomhlaba wonke zenkampani.
I-26) Cabanga isiteshi esiphambanayo. Namuhla, abasebenzisi basebenzisa amadivayisi amaningi futhi bathola imithelela eminingi kulo lonke uhambo lwabo lwamakhasimende. Ngakho-ke, kufanele ufune umbono obanzi futhi ucabangele ukuxhumana phakathi kweziteshi.
27) Dala izikhangiso ezithile ze-Google zikaKhisimusi. Yize benamakhono aphezulu, imikhankaso egxile kumagama abalulekile afana nokuthi "izipho zabasubathi" ingasebenza kakhulu.
28) Sebenzisa i-Instagram. I-Instagram iyinethiwekhi yezenhlalo ekhula ngokushesha kakhulu eminyakeni yamuva futhi inenkundla yezikhangiso zenhlalo ehlanganiswe ne-Facebook, ngakho-ke uKhisimusi kungaba yisikhathi esihle sokuqinisa ubukhona bakho lapha.
I-29) Sesha iziteshi umncintiswano wakho ongazinakanga. I-Pinterest, i-Quora, i-YouTube… amasayithi anezigidi zabasebenzisi, kepha iningi lemikhiqizo liziba. Basebenzise ngokwethula imikhankaso yakho kaKhisimusi endaweni engagcwele kangako.
I-30) Qalisa ngezikhangiso ze-Amazon. Ipulatifomu yokukhangisa ye-Amazon ayeki ukusebenzisa izindaba futhi iyinkimbinkimbi kakhulu yabathengi.
31) Cindezela ukumaketha kwakho kwe-imeyili. Uma uchithe unyaka wonke unweba i-database yakho, uKhisimusi yisikhathi sokuyisebenzisa ngokunenzuzo! Vele, khumbula ukuthi kulezi zinsuku amabhokisi okungenayo agcwele ama-imeyili wokuphromotha, ngakho-ke kuzodingeka ube nobuciko ngezinkinga.
32) Yenza imikhankaso ebheka kabusha. Enye indlela enhle yokusizakala ngemininingwane emayelana nabasebenzisi ebilokhu uyiqoqa unyaka wonke.
Amathiphu wokuthengisa kaKhisimusi: ukusebenzisa kahle
33) Thola ukuthi ufunani amakhasimende akho. Okushiwo ukumaketha ngoKhisimusi (futhi nganoma yisiphi esinye isikhathi) ukwenza abasebenzisi basebenzise isenzo esithile ngezindleko eziphansi kakhulu.
I-34) Vivinya isivinini. Iziphetho zezivivinyo ze-A / B ngoKhisimusi akudingeki zisetshenziswe ngezinye izikhathi zonyaka, futhi ngokufanayo. Ngakho-ke, kungcono ukuhamba ngemakrofoni kusuka ekuqaleni komkhankaso bese usebenzisa imiphumela ngesikhathi sangempela.
I-35) Gxila kokuhle kakhulu kuwe. Yize kuhlale kujabulisa ukuzama ukukhetha okusha, uKhisimusi isikhathi lapho udlala khona ingxenye enhle yemiphumela yomkhiqizo, ngakho-ke kuhlale kuwumqondo omuhle ukugxila isabelomali kokukhethwa kukho ngemiphumela eqinisekisiwe.
36) Naka okuthe xaxa eziteshini zamaselula. Noma okungcono manje, cabanga kuqala ngeselula bese uzivumelanisa nedeskithophu.
37) Ungakhohlwa ngobuqotho. I-icing kukhekhe lokumaketha ngoKhisimusi ukuthola abasebenzisi ukuthi bahlale nawe, ngakho-ke funa amasu wokwakha ukuthembeka konyaka olandelayo.
I-38) Ukuhlola ngecebo lakho lentengo. NgoKhisimusi, abathengi bafuna ngenkuthalo ukuthenga, ukuze ubeke engcupheni ngaphezulu.
I-39) Ungakhohlwa ukubona izinhloso zomhlaba jikelele. Kulula ukukhukhulwa e-vortex bese ucabanga kuphela esikhathini esifushane, kepha ekupheleni kukaDisemba sekuyinyanga eyodwa kuphela. Cabanga ngokuthi ungayifaka kanjani imikhankaso yakho kaKhisimusi kumasu avamile.
40) Landela imiphumela ngesikhathi sangempela. Setha ezinye izinhloso ngezinsuku noma ngamasonto kanye nohlelo lwezinto eziphuthumayo uma imiphumela ingalindelekile.