I-Google isivele isinikeze imiphumela yokucinga ebushelelezi sibonga ku-RankBrain thenga ukubukwa kwe-YouTube
I-Google isebenzisa ubuchule bayo kunjini yayo yokusesha inhloso eyinhloko: ukunikela ngemiphumela efanelekile, ngokushesha futhi akunandaba ukuthi ukusesha bekuhlelwe kanjani.
Badala i-RankBrain, uhlelo lobuhlakani bokufakelwa obelusebenza kusukela ku-2015 futhi lususelwa ekufundeni.
Ngenxa yeRankBrain, iGoogle ithi injini yayo yokusesha ayigxili kuphela ku-, ngoba ezimweni eziningi uma igama noma isisho singabhalwanga kahle, ukusesha kungahle kungazwisiswa ngumshini. I-RankBrain iguqula amagama abe “ama-vectors”, izinhlangano zezibalo ezimiselwe ukuqondwa yinjini yokusesha.
Kuhlelo lobuhlakani bokufakelwa ukuthi ngesikhathi esifushane lungafinyelela iqophelo le-ANI (Artificial Narrow Intelligence) maduze nje.
I-ANI (i-Artificial Narrow Intelligence) : I-Narrow Artificial Intelligence) : Kuwubuhlakani obulinganiselwe, kepha hhayi ngenxa yalesosizathu sokuba ne-intelligence yangempela yomuntu (i-AI enamandla), ukuba nomqondo, isimo sengqondo noma ukwazi.
Ngabe kuyayithinta i-SERP yamawebhusayithi eSpain?
Ngokungangabazeki kuthatha isikhathi ukuthinta imiphumela yosesho, ukuhlinzeka ngemiphumela efanelekile yabasebenzisi ngokususelwa kumbuzo wakho.
Kulokhu, i-RankBrain ayilazisi ikhwalithi yokuqukethwe efana nePenguin nePanda, futhi ayenzi noma yinguqulo entsha yalokhu noma yeHummingbird (hummingbird).
Ama-algorithms we-Google Penguin, i-Panda, i-Hummingbird ne-RankBrain
Ikakhulu i-Google SEO egxile kuHummingbird nePanda:
- I-Hummingbird (Hummingbird): unesibopho sokuphatha nokuxhumanisa imininingwane ku-Google, ukuze ikwazi ukuyihlela emiphumeleni yokucinga.
- I-Penguin nePanda: yazisa ikhwalithi nokusha kokuqukethwe (ngokungeziwe ezinhlawulweni ezaziwayo zaso isigqoko esimnyama i-SEO imikhuba efana nokwakhiwa kokuxhumanisa okukhulu).
RankBrain sekungokwesithathu okuthonya kanyekanye imiphumela yosesho ngasikhathi sinye, ukufunda njalo nokuthuthuka ngosesho ngalunye olusha ukuze olulandelayo lunikeze umphumela ofaneleke kakhulu ngesikhathi esincane.
Lokhu kusho ukuthi iRankBrain ibilokhu ithonya i-SERP isikhathi esithile, iba nesibopho sokuhumusha imibuzo eyindida kanye nemisha. Ukufunda empendulweni yomsebenzisi emiphumeleni enikelwe ukuthola ukuthi ngabe lokhu bekufanelekile yini noma cha futhi sikwazi ukukucabanga ngosesho oluzayo.
Ukusebenza ngempumelelo kukaRankBrain ngakho-ke impendulo yomsebenzisi kwimiphumela yosesho. Ngokuya ngokusebenzisana komsebenzisi, i-Google inganquma ukuthi yiliphi ikhasi elihle elifanelana nombuzo owenziwe.
Yiziphi izinto ezibhekwa nguHlelaBrain?
Lapho uguqula usesho lube izinhlangano zezibalo (ezibizwa ngokuthi ama-veector) ukuqonda ubuhlakani bokufakelwa, kubheka izinto ezinjengokuthi:
- Isikhathi okwenziwe ngaso isicelo
- Izikhangiso ezikhonjiswe kumphumela wokusesha
- Isizinda esihambisana namakhasi abonisiwe
- Umbhalo we-anchor wokuxhumanisa walawo nalawo makhasi
- Inani lamaseshini okusesha enziwe ngumsebenzisi aze athole lokho akufunayo.
Lezi ngezinye nje zezinto ezibaluleke kakhulu, kepha zisisiza ukuba siqonde kangcono ukusebenza kweHardBrain.
Njengoba kunikezwe uhlobo lwezici zokuqoqwa kwedatha nokuhlaziywa kwazo, iRankBrain ayihloselwe ukukhiqiza noma yiluphi uhlobo lwenhlawulo yokuma, kepha lokho kuzothonya ngokungakhethi emiphumeleni yokucinga, ngoba ngokuhamba kwesikhathi kuzobe kucwenga "intuition yakho yokufakelwa" ukunquma ukuthi yimiphi imiphumela umsebenzisi ayifunayo, ikakhulukazi ezimweni ezibaluleke kakhulu ku-Google, lokho kusesha lapho umsebenzisi engazi kahle ukuthi angakuveza kanjani abakufunayo (okungaqondakali, ukusesha okujwayelekile, okungaqondile, njll.) .
Ngabe iBrankBrain ibazuzisa kanjani abathengisi online?
Abathengisi abakwi-inthanethi, nemikhiqizo ngokujwayelekile, nayo izosizakala, yize empeleni kungabonakali kunjalo. Abasebenzisi abafika ngomphumela wokusesha wemvelo ohlinzekwe yiRankBrain, bazoba ngamakhasimende angaba nentshisekelo yangempela kokuqukethwe yikhasi, ngoba iGoogle izobe inqume ukuthi okuqukethwe yikhasi kungaba yilokho okuqukethwe okufunwa ngumsebenzisi. Kepha ngaphandle kokungabaza, lokhu kusho ukuthi ukumaketha kokuqukethwe akufanele kuyekise ukuqapha futhi kuhlale kusebenza kakhulu kunanini ngaphambili, kukhiqize okuqukethwe okusha, okuthakazelisayo nokulusizo kwabasebenzisi.
I-AI yeGoogle isifakiwe isikhashana, kepha manje ukufunda kwayo ngezigidi zokusesha sekuqalile ukuthela izithelo. Ngokuhamba kwesikhathi kuzoba ngokunemba okukhulu futhi kusheshe. Ukuze kuzuze bonke, kepha ikakhulukazi abasebenzisi.
Ngabe ucabanga ukuthi i-RankBrain izolimaza noma izuzise ikhasi lakho? Sishiyele owakho umbono.