Izizukulwane ezintsha zedijithali ziza zingqangqa. Lapho besivele sikholwa ukuthi ekugcineni sesiyaqonda ukuthi singafinyelela kanjani eminyakeni eyizinkulungwane, manje sekuyisikhathi sokwenza ukumaketha iminyaka eyikhulu . thenga ukubukwa kwe-YouTube Yize iningi labo lisancike ekhadini lesikweletu labazali babo, yisikhathi sokuqhubekela phambili komqhudelwano futhi unikeze ukubuyela kumkhangiso wakho ukuheha omncane.
Kodwa bangobani ngempela iminyaka eyikhulu? Bacasha kumaphi amanethiwekhi omphakathi? Yimiphi imikhuba oyisebenzisayo? Ungakhathazeki, lapha ngikutshela konke odinga ukukwazi nqoba izizukulwane ezintsha ngezakho
Obani amakhulukhulu?
Njengoba ngineqiniso lokuthi usuvele utholile, ama-centennials noma isizukulwane u-Z “bangabafowethu abancane” beminyaka eyizinkulungwane.
Bazalwe phakathi kuka-1995 no-2010, bayisizukulwane esihluke kakhulu, kusuka ezinganeni ezifunda amabanga aphansi kuya kuma-twentysomethings afuna umsebenzi wawo wokuqala. Kepha isikhathi sayo siyeza: kulinganiselwa ukuthi ngo-2020, ikhulu leminyaka lizoba ngaphansi kuka-40% wabathengi.
- Ukuze ube ngcono eminyakeni eyikhulu ngokukhangisa kwakho, ungahle uthande ukulanda iebook mahhala: Amasu wokukhangisa okungcono kwe-Instagram.
Lezi ngezinye zezici ezingasisiza ukuba sikuqonde kangcono:
- Bangama-100% abomdabu bedijithali . Inkulumo ethi "owomdabu wedijithali" iye yahlukunyezwa, kepha iqiniso ukuthi lesi yisizukulwane sokuqala esingakhumbuli ngempela izwe elingenayo i-inthanethi noma omakhalekhukhwini; Eqinisweni, omncane usevele ukhulile nge-Facebook, Twitter kanye nama-smartphone. Ngokuphikisana nalokho, izinkulungwane zeminyaka zazisencane ngokwanele ukuzivumelanisa nobuchwepheshe obusha ngaphandle kwezinkinga, kepha baphila okungenani iminyaka embalwa esikhathini sangaphambi kwedijithali.
- Abathengi abangaphansi kunezigidi zeminyaka . Amalungu esizukulwane esisha sedijithali azisa ukuzijabulisa nokuhlangenwe nakho ngaphezu kwezinto. Eqinisweni, ama-72% abo abheka ukuthi ukuba nezinto ezintsha kubekwa ngaphezulu uma nje izidingo eziyisisekelo zifezekisiwe. Bazisa futhi imfashini ngaphansi kwentsha emashumini ambalwa edlule.
- Akuwona abathengi abaphoqayo . Ngaphezu kokukhathalela izinto ezibonakalayo ezingatheni, banesibopho esikhulu lapho bezithola. Esikhundleni sokuqhutshwa yimibono yabo, bahlaziya ngokucophelela izinqumo zabo zokuthenga, baphenye, baqhathanise futhi, ngaphezu kwakho konke, bathembele kuzibuyekezo eziku-inthanethi (ama-95% abo ababuza ngaphambi kokuthenga). Mayelana nenqubo yabo yokuthenga, iningi liyayazisa ikhwalithi kunentengo.
- Zinembono engatheni futhi zinokusebenziseka okwengeziwe . Uma siqhathanisa izizukulwane zedijithali nomndeni, izinkulungwane zeminyaka zifana nomfowethu omkhulu owenze zonke izinto ezihlanyayo futhi ikhulu leminyaka kungaba ngumfowethu omncane ojezise ekhanda labanye. Ebhekene nesifiso sokuhamba, ukubona nokuguqula umhlaba weminyaka eyizinkulungwane, isizukulwane Z sinamathele kakhulu kumaqiniso asebenzayo. Ukukhula ngaphambi kwenkinga, izinkulungwane zeminyaka zikhule zinesiqiniseko sokuthi ikusasa eliqhakazile libalindele, kepha abafowabo abancane bayazi ukuthi kungcono babhekane namaqiniso.
- Bazibophezele ekuhlanganiseni nasekuqineni . Ukukhula nge-intanethi kwenze kwaba lula ukuthi bakwazi ukufinyelela kubantu abavela kuwo wonke umhlaba futhi bazi umehluko. Ngaphezu kwalokhu kuqwashiswa kwezenhlalo, imvelo nekusasa lomhlaba nakho kubalulekile kubo.
Eminyaka ekuxhumaneni nomphakathi
Njengakuqala izizukulwane zedijithali , iminyaka eyikhulu isebenzisa amanethiwekhi omphakathi ngendlela eningi. Noma kunjalo, kukhona ezinye umehluko osemqoka nemililiyoniokumele sikubheke ukuvumelanisa nezinhlelo zethu zokuxhumana nabantu.
Bancamela okuqukethwe okumnandi ekuxhumaneni nabangane
Ngenkathi izinkulungwane zeminyaka zisencane, zazisebenzisa amanethiwekhi omphakathi ukuvuselela izifundazwe zazo nokubona izindaba zabangane bazo; Ngamafuphi, ukuqinisa ubudlelwano bempilo yakho yangempela. Ngokungqubuzanayo, IGeneration Z ichitha isikhathi esiningi isebenzisa amanethiwekhi omphakathi njengendlela yokuzijabulisa nokusebenzisa okuqukethwe .
Okwezimpawu, leli yithuba elihle lokuxhumana namakhulu eminyaka ngokuqukethwe abakudlayo, kepha lokho akusho ukuthi kufanele sifake izikhangiso phakathi kwabo. Esikhundleni salokho, kufanele sibheje ukudala okuqukethwe okwazi ukugqama phakathi kwawo wonke umsindo nokuthi abasebenzisi ngokwabo bafuna ukukudla nokwabelana.
Basebenzisa izinkundla zokuxhumana ezingaphansi, kepha bachitha isikhathi esiningi kuzo
Isibalo samapulatifomu ezokuxhumana asikavimbi ukukhula eminyakeni eyishumi eyedlule, kodwa okumangazayo ukuthi amakhulukhulu asenqabile ukujoyina lawo the edlule izizukulwane zedijithali .
Ngokusho kweGlobalWebIndex, amalungu eGeneration Z asebenzisa amanethiwekhi noma amapulatifomu ahlukahlukene angama-7 ngokwesilinganiso, uma kuqhathaniswa nesishiyagalombili sesizukulwane esedlule. Esikhundleni salokho, chitha cishe amahora amathathu ngosuku ekuxhumaneni nomphakathi, kuyilapho izinkulungwane zeminyaka zichitha kuphela amahora ama-8 nemizuzu engama-3.
Bathanda ukusebenzisana nabathonya ngaphezulu kwemikhiqizo
Ngokusho kwe-We Are Social, iminyaka eyikhulu maningi amathuba okuthi isebenzise izinkundla zokuxhumana ukuze ihlale inolwazi ngosaziwayo ababathandayo, ikhetha ukulandela abalingisi kunamabrendi. Ngakolunye uhlangothi, ama-Millennials, ajwayele ukulandela imikhiqizo ayithandayo kumanethiwekhi omphakathi, futhi maningi amathuba okuthi avakashele amakhasi emikhiqizo kumanethiwekhi futhi abelane ngokushicilelwa kwawo.
Ukusizakala ngalo mkhuba isu lakho lokumaketha, cabanga ngokuthi ungabasebenzisa kanjani abagqugquzeli abahlonishwa kakhulu ngamakhulu eminyaka ukukhuthaza imikhiqizo nezinsizakalo zakho, futhi ungakhohlwa ukubheka amandla ama-microinfluencers (abasebenzisi abanabalandeli abambalwa ku amanethiwekhi kunethonya elinamandla "lakudala", kepha ngobudlelwano obusondelene nomunye wabo).
Amanethiwekhi akho owathandayo yiSnapchat ne-Instagram
I-Facebook iyinethiwekhi yokuxhumana ethandwa kakhulu emhlabeni wonke phakathi kwazo zonke izizukulwane zedijithali… kususwe ikhulu leminyaka. Kakade ngo-2016 uSpapchat wayedlula uFacebook njengenethiwekhi yokuxhumana ethandwa kakhulu phakathi kwentsha yaseMelika, futhi uyaqhubeka nokwengeza abasebenzisi eqenjini leminyaka eyi-12 kuye kwayi-17.
Esinye sezizathu eziyinhloko zalokhu kukhetha ubumfihlo. Ama-Millennials aziphonsa ngqo ezinkundleni zokuxhumana, kepha ama-centennials asola kakhulu ngalokho abelana ngakho. Kungakho behehwa ngamanethiwekhi avaliwe anokuqukethwe okungapheli, okuchaza futhi impumelelo Yezindaba ze-Instagram phakathi kwalesi sizukulwane.
Izeluleko ze-10 Forbes zokuzidayisela ezizukulwaneni ezintsha zedijithali
1) Musa ukudala izikhangiso, dala inani
The amakhulu zibaluleke kakhulu ngokukhangisa ukuthi izinkulungwane zeminyaka . Njengoba bengakaze bazi impilo ngaphandle kokufinyelela kwi-inthanethi nobuchwepheshe beselula, bayazi ngentengo yabo. Abakaze bahlale phambi kwethelevishini babone izikhangiso, futhi abahleleli ukukwenza online.
Esikhundleni sokukhangisa, ubanikeze izinsizakusebenza, iziteshi namaphrofayli abanikeza lokho abakufunayo , kungaba ngokuzijabulisa, imininingwane noma okokufundisa. Ukhiye ukubenza bahlanganyele nalokho obanikeza bona ngokuzithandela, esikhundleni sokuphoqelela okuqukethwe kwakho.
2) Buka ukubukeka
Uma uthi uyi umholi emkhakheni wakho, uqinisekisa kangcono ukuthi ukwakheka kwewebhusayithi yakho kanye nokusebenza kweselula kufinyelela par . Izizukulwane ezintsha zedijithali zivela olimini olubonakalayo lwe-intanethi, futhi ziyazi ukuthi zingabona kanjani kahle uma ungalivuselelanga ikhasi lakho kule minyaka eyishumi edlule.
The Isizukulwane se-Z ayifuni ukubatshela ukuthi ungcono kakhulu: kufanele ungene kuzo ngamehlo kuqala. Ngalokho, iwebhusayithi yakho kufanele isebenze ngokuphelele kusuka kuselula, isithombe sakho sephrofayili kufanele sibe sakamuva, izithombe zicace futhi zilungiswe kahle… ngamafuphi, ukubukeka kubalulekile.
3) Ungathengisi, usize
The amakhulu azi kahle amandla ezobuchwepheshe kanye ne-Intanethi. Kubo, ukuba nethonya ku-inthanethi kuwumsebenzi ovumeleke njengokufunda umsebenzi. Kuyiqiniso ukuthi babona nsuku zonke kokuthunyelwe kwabo kwe-Instagram.
Futhi ngokungafani nezinye izizukulwane, inamathuluzi wokuguqula amaphupho akho abe ngokoqobo. Abaningi baqala ukwakha isithombe sabo somkhiqizo futhi bakhe ababukeli lapho beseyintsha nje .
Okwemikhiqizo, laba basebenzisi akubona abathengi kuphela, kepha futhi bangabahlanganyeli noma ngisho nabancintisana nabo. Ngakho-ke, lapho uxhumana nabo, ungacabangi ngokubacela izinto, kodwa ngokubasiza, ukubanika amandla nokusebenzisana nabo.
4) Yiba isikrini esiningi
Bekuvele kunzima ukugcina ukunakwa kweminyaka eyinkulungwane, kepha ngeminyaka eyikhulu kubonakala kucishe kube yimbangela elahlekile. Ngokwesilinganiso, isizukulwane Y usebenzise izikrini ezintathu (iselula, ithelevishini kanye nekhompyutha), kodwa isizukulwane Zunwebe le nombolo yaba yisihlanu.
Njengoba kunezinketho eziningi ongakhetha kuzo, alikho ithemba lokugcina ukunaka kwakho nokuqukethwe ongafuni ukukusebenzisa. Isibonelo, uma ubeka isikhangiso sangaphambi kokuqalwa, ngokuqinisekile sizokuya kwesinye isikrini njengoba siphela futhi uzobe ulahlekelwe yithuba lakho lokuzithinta.
I-5) Batshele yonke le ndaba ngemizuzwana ye-8 noma ngaphansi
Kuzwakala kumangalisa, kepha ngokuya ngezifundo zakamuva, isilinganiso sokunakwa selungu leGeneration Z imizuzwana engu-8 kuphela . Ngakho-ke, uma ufuna ukuthi bachofoze kokuthunyelwe kwebhulogi yakho, bukela ividiyo yakho noma "bathande" isithombe sakho, udinga ukwazi ukudlulisa ngokushesha ukuthi okuqukethwe kwakho kumayelana nani, kungani benentshisekelo nokuthi ungabasiza kanjani noma jabulisa.
Uma ufuna ukushaya amakhulu , kufanele ube kafushane futhi kulula ngangokunokwenzeka . Qiniseka ukufaka umkhiqizo wakho kumasekhondi ambalwa okuqala, futhi uthembe abadali abahle kakhulu ukuthi bakusize ugqame odongeni lwezindaba olugcwele.
6) Basize ukuthi bashintshe umhlaba
Ngokusho kocwaningo lwakamuva olwenziwe nguMarketo, ama-60% eminyaka eyikhulu afuna ukuthi umsebenzi wabo ube nomthelela emhlabeni, kanti ama-76% akhathazekile ngonyawo lwabantu emhlabeni. Yize bengenawo umbono njengabafowabo abadala, akukho kungabaza ukuthi bayazi.
Ngasikhathi sinye, lesi sizukulwane sikwazi kakhulu ukuhlukanisa ubuqiniso bokumaketha nje. Uma ufuna ukudlulisa isibopho senhlalo somkhiqizo wakho, kuzofanele usebenzise lokho okufundisayo futhi uzimisele ukukukhombisa kuzo zonke izinyathelo.
I-7) Thatha ithuba lokuhweba kwezenhlalo
E-United States, izitolo ezinkulu ezinjengeMacy's, JC Penney ne-American Eagle zivala izitolo zazo ezibonakalayo… hhayi ngoba zisenkingeni, kodwa ngenxa yokwenyuka kokuthenga okuku-inthanethi.
Kusha izizukulwane zedijithali bathatha izindawo zabo, ukuthengisa online basusa amabhizinisi endabuko. Ama-55% ezingane ezingaphansi kweminyaka engu-18 zikhetha ukuthenga izingubo online, bese ama-53% aveza lokhu okuthandayo ukuthenga izincwadi nezinto zobuchwepheshe.
Ngakho-ke, uma ufuna ukuthengisela lesi sizukulwane, udinga ukuthi i-ecommerce yakho isilungele futhi ube necebo eliqinile lokuyifinyelela ngeziteshi eziku-inthanethi.
I-8) Imiphakathi ibaluleke kakhulu kunamapulatifomu
Kungani intsha namuhla ichitha izimpilo zayo ibhajwe kumaselula? Ilula kakhulu: ngoba iyithuluzi abalisebenzisayo ukuxhumana nabangane babo, noma ngabe bayimvelo yabo noma babonakala.
Ngaphezu amapulatifomu ekhonkolo, abasebenzisi bavukela ngokwemvelo emiphakathini abahlanganyela kuyo izintshisekelo zabo . Ngakho-ke esikhundleni sokukhathazeka ngokuthola ukuthi yiziphi izinhlelo abazisebenzisa kakhulu, cabanga ngalokho abanentshisekelo enkulu kukho ukuthola ukuthi ungazithola kanjani.
I-9) Ukumaketha nosaziwayo akusasebenzi
The ukumaketha nosaziwayo kuyicebo “lokuphila konke” ukufinyelela omncane, kepha imithetho iyashintsha.
The amakhulu ayisaziboni nokuphila okudumile konke, kepha nabasebenzisi be-YouTube nabashukumisi be-Instagram. Futhi nangaphezulu, ama-63% abo athi bakhetha ukubona abantu bangempela hhayi osaziwayo ezikhangisweni zabo. Nakulokhu futhi, ukhiye wokuxhumana nabo ungobuqiniso.
10) Vula ingqondo yakho
Njengoba sesike saphawula, amakhulu yisizukulwane esaziyo umehluko futhi sifaka phakathi kakhulu kunakuqala. Futhi ngemikhiqizo, kubalulekile ukubheka lokhu.
Kunezinto eziningi ongazenza bonisa ukufakwa okuthe xaxa kumakethi akho , kusukela ekuboniseni abantu bezizinda ezahlukahlukene kuye ekusebenziseni ulimi olubandakanya wonke umuntu. Kepha ekugcineni, kungumbuzo wezimiso namagugu.