Ngesikhathi NgoLwesihlanu oMnyama no-Cyber ngoMsombuluko kukhishwa igagasi elikhulu lokuthenga abathengi. Yize ekuqaleni bekuyisiko laseMelika, eminyakeni yamuva bebelokhu beshaya kanzima emhlabeni wonke futhi-ke, lokhu kubandakanya izwe lethu.thenga ukubukwa kwe-YouTube
Ama-ecommerces, izinkampani nemikhiqizo eminingi enobukhona be-inthanethi, bona ithuba elihle kulezi zinsuku ezibalulekile ukuqala umkhankaso wangaphambi kukaKhisimusi futhi wenze ukukhushulwa ngezaphulelo ezinkulu. Njengoba umncintiswano uphakeme futhi nesikhathi sinqunyelwe (njengoba kuyizinsuku ezimbalwa kuphela), amasu wokumaketha edijithali akhulisa isabelomali sawo futhi agxile ku-Black Friday naku-Cyber Monday.
Umzamo uwufanele. Ngokwe-Third Observatory of Black Friday eSpain eyenziwe nguWorten, abasebenzisi abayi-7 kwabayi-10 be-Intanethi bazothenga ngalolu suku kanti izindleko ezijwayelekile kuzoba ngama-euro angama-222.
Okokuqala, bhalisela izinsuku zalo nyaka: NgoLwesihlanu Olumnyama kuzoba uLwesihlanu ngo-Novemba 23 futhi ICyber ngoMsombuluko izoba ngoMsombuluko, Novemba 26, 2018 .
Yini iBlack Friday kanye neCyber Monday?
The Black Friday Eminyakeni embalwa edlule asizange sizwakale ngalutho futhi manje sekuyi-a isiphakamiso esiqine kakhulu sokuthengisa online futhi
Umsuka wayo uku I-united states emuva kuma-50s, futhi kugujwa njalo ngoLwesihlanu olulandela i-Thanksgiving. Isizathu ukuthi lolo suku luyiholide e-United States, okungukuthi, abantu abangasebenzi kodwa izitolo zithatha ithuba lokuvula futhi zinikeze izaphulelo ukuqala isikhathi sokuthenga sikaKhisimusi. Impumelelo yayo ibe nkulu, kangangokuba izitolo zikwazile ukusuka "ezinombolweni ezibomvu" kuya "ezinombolweni ezimnyama", yingakho igama losuku.
ESpain bekufunwa ukuthi kusetshenziswe ukugqugquzela ukusetshenziswa ngaphambi kwamaholide, phakathi kwenhlupheko yezomnotho, kepha manje sekuwusuku nophiko lwayo futhi lusebenzela ukulungiselela Ukuthenga kukaKhisimusi .
Ngokungqubuzanayo, ICyber monday isanda kwenzeka, njengoba yabanjelwa okokuqala ngonyaka ka-2005. Umqondo kwakuwukukhuthaza ukuthengwa kwe-inthanethi, ngaleso sikhathi okwakungajabuli ukuthandwa okunjalo. Ugujwa ngoMsombuluko ngoba ngaleso sikhathi abasebenzisi abaningi bebengenayo i-Intanethi esheshayo ekhaya ngakho-ke basebenzise ithuba lokuthenga online ku-office.
Ngakho-ke, siyabona ukuthi ekuqaleni umbono bekungukuthenga okungokwenyama ngeBlack Friday kanye ne-digital cyber Monday, kodwa namuhla lokhu umehluko akucaci futhi ukunikezwa kungandiswa ngesonto noma ngaphezulu.
Kuyathakazelisa futhi ukuthi, yize iCyber Monday isungulwe kamuva, ukuthandwa kwayo kuphumelele ukukhipha i- "Black Friday". Ngo-2017, ukuthengiswa kwangoMsombuluko kwafinyelela kuma-dollar ayizigidi eziyizinkulungwane ezingama-6.6, cishe okuphindwe kabili lokho kwanyakenye, kwathi ngoLwesihlanu “kuphela” imikhiqizo eyizaphulelo eyizigidi eziyizinkulungwane eziyisihlanu.
Ezweni lethu iCyber Monday ibibanjelwe okokuqala ngqa ngo-2010 yi-Amazon, futhi yize ekuqaleni ukuthengisa bekungadlisi kakhulu, ibone imiphumela yayo ithuthuka unyaka nonyaka. Ngokwengxenye lokhu kungenxa yokuthuthuka komnotho, kepha futhi nokulahleka kokwesaba kwabasebenzisi ukuthenga online.
Ukushintsha kwemikhuba yezitolo kushintshe kanjani
Abathengi sebheke phambili futhi bafuna ukusebenzisa izinsuku ezinjenge NgoLwesihlanu Omnyama noCyber Mondar ukuthenga okuningi kusengaphambili, ngoba izithiyo ziyathandeka.
The isekela okusetshenziswa kakhulu kulezi zinsuku kukhona, ngesikhathi sokwenza ukukhangisa ngotshalomali:
- Ukumaketha nge-imeyili (92.3%)
- Amanethiwekhi wokuxhumana nomphakathi - Imithombo yezindaba ekhokhelwe (84.6%)
- Isibonisi seselula (71.8%)
- Isibonisi nezixhumanisi (69.2%)
- Ukumaketha okuseshwayo (59%)
- Izinhlelo zokusebenza zeselula (20.5%)
- Ukukhangisa ngamavidiyo (17.9%)
Futhi i isekela lapho ukutshala imali emkhankasweni ikhula kakhuluyilezi:
- Amanethiwekhi wokuxhumana nomphakathi - Imithombo yezindaba ekhokhelwe (33.3%)
- Ukumaketha nge-imeyili (25.6%)
- Isibonisi nezixhumanisi (23.1%)
- Ukumaketha okuseshwayo (20.5%)
- Izinhlelo zokusebenza zeselula (17.9%)
- Ukuboniswa kweselula (12.8%)
- Ukukhangisa ngamavidiyo (5.1%)
Isikhundla semithombo yezindaba lapho izinkampani zandisa utshalomali lwazo lokukhangisa ku-Black Friday eSpain, ngokusho kweStatista
Izibikezelo zeBlack Friday neCyber Monday e2018
Kubamakethi, iBlack Friday neCyber Monday izinsuku zentshisekelo enkulu, ngoba baheha inani elikhulayo labasebenzisi abanentshisekelo kokunikezwayo. Abathengi babe ukubona kusengaphambili futhi usebenzise ithuba lezinsuku ezinjengeBlack Friday ukuthenga ngaphezulu kusengaphambili, ngoba ukuvumelana ngentengo kuyinto enhle.
Amapulatifomu wokuthenga ngeDijithali nama-ecommerces athuthukise ukutholakala kwawo kunethiwekhi nezindlela zokukhokha. Ngaphezu kwalokho, isizukulwane seminyaka eyizinkulungwane kanye ne-Z bakulinganisile ukusetshenziswa ngamadijithi.
Kwimpikiswano yakamuva "Ungawasebenzisa kanjani amasu e-digital aphumelelayo 'oLwesihlanu Olumnyama'" , ehlelwe yiMaking Science kanye nabamele iGoogle, Habitísimo neBlack Limba, imininingwane ethile ethakazelisa kakhulu ikhonjisiwe mayelana nezibikezelo zangoLwesihlanu Olumnyama oluzayo kanye nomthelela wazo kwezentengiso ezenziwa online manje. Qaphela:
- Ngokuqagela, iBlack Friday elandelayo izokhiqiza ama-euro ayizigidi ezingama-1300 ekuthengisweni kwe-inthanethi, i-13% ngaphezulu kune-2017.
- I-5.3% yokuthengisa kwe-inthanethi yonyaka kwenziwa ngalesi sikhathi.
- Umthamo wokusesha wamagama athi “Black Friday” kanye no “Cyber Monday” uphindaphindwe ngo-14 kule minyaka engu-4 edlule. Isigaba esifunwa kakhulu kulesi sikhathi sokuthenga ubuchwepheshe, obumele ama-58% esamba, kulandele imfashini ngo-18% kuthi ezemidlalo kube no-6%.
Ngokwengxenye yayo, iWorten's Okwesithathu eBlack Friday Observatory eSpain futhi ihlinzeka nemininingwane ethile okufanele icatshangwe ngalolu suku ezweni lethu:
- Imiphakathi esebenzisa kakhulu kulo mkhankaso, ngokususelwa kudatha evela ku-2017, yiLa Rioja, Aragón, Canary Islands ne-Andalusia. Okuncane kakhulu yiCatalonia, iGalicia, iExtremadura neCastilla y León.
- I-47% yabasebenzisi izothenga okuningi ngalezi zinsuku kunoKhisimusi (iso kudatha!).
- Intengo iyisisusa esikhulu se-88% yabasebenzisi.
- I-80% izothenga online.
- Futhi i-18% yokuthengwa kweBlack Friday (cishe into eyodwa kwento emihlanu) iyabuyiselwa noma iganwe, ngakho-ke kubalulekile ngaso sonke isikhathi ukuthi kucace ngenqubomgomo yakho yokubuya kwalezi zinsuku.
Ukumaketha kwedijithali ngesikhathi se-Black Friday kanye ne-Cyber ngoMsombuluko
Ungathengisa kanjani okuningi ngesikhathi seLwesihlanu eliMnyama kanye neCyber ngoMsombuluko
Ngabe udinga imibono ukuze uthole okuningi ekumaketheni kwakho okuku-inthanethi ngalo Lwesihlanu Olumnyama? Qaphela lezi ziphakamiso:
1. Iya phambili kuze kube yimanje nemikhankaso yakho yokuthengisa ye-imeyili . Ngenkathi umncintiswano usanquma ukuthi wenzeni, ungaxwayisa uhlu lwakho lwamakheli ezaphulelo ezinhle ezikulindile. Ukufeza ukusebenza okuphelele, funa inkinga ngehuku, wenze umlayezo ube ngowakho ezinhlotsheni ezahlukahlukene zamakhasimende futhi uqiniseke ukuthi uthumela i-imeyili ngezikhathi eziphakeme.
2. Ungasusi ikhasi lakho lokufika ngemuva kweCyber Monday . Uma udala ikhasi lokuhlala unomphela loLwesihlanu Omnyama, uzoqongelela i-SEO unyaka wonke futhi uzoba sezikhundleni eziphezulu phakathi nezinsuku ezibalulekile. Vele, qiniseka ukuthi okuqukethwe kufanele ngaso sonke isikhathi.
3. Sebenzisa amandla ezinkundla zokuxhumana nabantu . Ngokuya ngocwaningo olwenziwe ngo-2017, ngalowo nyaka kwakungekho okungenani okungaphansi kwesigidi esingu-1.5 okukhulunyiwe ngalo mcimbi ezinkundleni zokuxhumana kuphela ngosuku olubalulekile lukaBlack Friday (Novemba 24). Ngakho-ke qiniseka ukuthi uhlelo lwakho lokumaketha oluku-inthanethi lubandakanya izinketho zokujoyina ingxoxo.
4. Qala uhlelo lokuncoma . Ngokusho kukaNielsen, izincomo ziyindlela yokukhangisa yedijithali edala ukuzethemba okukhulu. Uma uhlela izinhlelo zakho zokuncoma ukuze zisebenze kakhulu phakathi kwe-Black Friday neCyber Monday, uzonikeza ukukhushulwa kwakho ukukhushulwa okwengeziwe.
5. Faka ukubala phansi . Ukubeka i-akhawunti ebonakalayo emakhasini wakho womkhiqizo kuyindlela elula nephumelela kakhulu yokuthola ukuguqulwa okuningi. Ungasebenzisa ukubala phansi ukumemezela ukuthi ukunikezwa kuzoqala nini nokuthi okunye ukukhombisa ukuthi kuzophela nini.
6. Sebenzisa amathuba okuthengisa ngokuwela . IBlack Friday neCyber Monday izinsuku lapho abasebenzisi bazingela khona izisulu, ngakho-ke zisebenzise ngokunenzuzo ukwenza amaphakethe wemikhiqizo ehlobene ngentengo eyehlisiwe.
7. Dala isasasa ngentengiso ye-flash . Lelisu liza kahle emasontweni andulela usuku lokhiye. Imayelana nokuthengisa umkhiqizo noma uchungechunge oluncane lwemikhiqizo ngesaphulelo esikhulu futhi isikhathi esilinganiselwe kakhulu. Isikhalazo esincane salokho okuzayo ekukhangiseni kwakho kwedijithali.
8. Izikhangiso zevidiyo. Shwiba nokwenza amavidiyo amancane wokukhangisa emikhankasweni yakho Baxhuma kangcono nomphakathi futhi abantu kungenzeka ukuthi bababheke. Ku-Instagram iyithuluzi elithola amandla futhi elizosisiza ukuthi sifinyelele izithameli ezisencane futhi sidle njalo, ngokwesibonelo ezindabeni.
9. Izenzo ze-organic. Sonke isenzo secebo lethu lokumaketha kufanele sibe yizikhangiso, kepha nezenzo eziphilayo zibalulekile ngamanethiwekhi okuxhumana nabantu, ngebhulogi, ngemiphakathi nangewebhusayithi yomkhiqizo. Kumele sisakaze okuqukethwe yimikhankaso yethu sikhethe umyalezo kahle kakhulu, amagama angukhiye, kufaka phakathi izithombe zekhwalithi, sisebenzise ama-Apps kanye namathuluzi ahambisanayo ahlinzekwa yipulatifomu ngayinye futhi sibeke okuningi, kepha ubuhlakani obuningi ngathi njengabakhangisi. Ngaso sonke isikhathi kuhloswe ukudala okuqukethwe okuhle kakhulu okuzodonsela abalandeli bethu ku-Black Friday naku-Cyber Monday.
10. Dala izinhlobo eziningi zokuphromotha. Hambisa ukuthengiswa kukaJanuwari, okuvame ukubeka lonke uhlobo kusaphulelo esifanayo. Sebenzisa ukukhushulwa okuhlukile kwemikhiqizo ehlukile. Ngisho kuya ngokuthi abathengi bangabalingani noma cha. Isibonelo, kwi-ecommerce yezingubo ungafaka kufikela kuma-50% ezingutsheni ezikhethiwe, ama-30% kuzo zonke ezinye izingubo ngaphandle kokuphakanyiswa, amalungu kuphela, ne-20% kwezinye izingubo (uma ungelona ilungu) .