Ngabe ufuna ukwazi ukuthi ungakhangisa kanjani kuma-Ads e-Facebook ngendlela engcono kakhulu? thenga ukubukwa kwe-YouTube Lapha sikulethela i-athikili Ukukhangisa kwe-Facebook ezingakusiza lapho ubhekene necebo lakho lokukhangisa online kulonyaka.
Sizokusiza uqonde ukuthi i-Facebook (inkosi yezokukhangisa njengamanje) ingaba ngumlingani omkhulu kanjani kucebo lakho lokumaketha kwedijithali. Vele, sizokunikeza amanye amathiphu wokuthi ungazisebenzisa kanjani ngokuya ngezinhloso ozibekele zona. Futhi ukuqala kufanele sazi kuqala ukuthi yini, isetshenziswa kanjani nezinzuzo zayo.
»Ungahle ube nentshisekelo ku: Izikhangiso ze-Facebook vs. i-Google Adwords: Izinzuzo zepulatifomu ngayinye yokukhangisa
Kungani uzikhuthaze kuzikhangiso ze-Facebook?
Ukukhuluma ngezibalo ze-Facebook kukhuluma ngempumelelo. Ekupheleni konyaka we-2016 kulinganiselwa ukuthi ibinabasebenzisi abasebenza abayizigidi eziyi-1,230. Njengamanje isibalo besivele sesizofinyelela ezigidini ezingama-2,000 XNUMX.
Ngokuya ngalezi zinombolo, siyabona ukuthi izikhangiso ze-Facebook zinengqondo emabhizinisini amaningi, ngoba iyithuluzi elisheshayo, elisebenzayo nelomnotho ukufinyelela inani elikhulu labathengi abangaba khona. Ngaphezu kwalokho, izikhangiso zingahunyushwa ngokwezifiso kuze kube sekupheleni sibonga imininingwane ipulatifomu enayo yabasebenzisi. Ungadala imikhankaso ebhekise ngqo kuzinkomba ezithile. Ngokufingqa: ubukhulu bayo namandla okwenza ngezifiso aphezulu kakhulu, ngakho-ke imele ithuba elihle!
Ukukhangisa ngaphakathi kwe-Facebook
Into yokuqala okudingeka uyazi ukuthi izikhangiso zakho zingafakwa kumapulatifomu amane ahlukene :
- ngaphakathi ku-Facebook uqobo
- ku-Facebook messenger
- On Instagram
- Nenethiwekhi Yezithameli
Noma kulokhu sizogxila kakhulu ukukhangisa ngaphakathi kwe-Facebook . Lapha izikhangiso zakho zizothinta abasebenzisi ezindaweni ezahlukahlukene, ezifana nesigaba sokuphakelayo eduze kokuthunyelwe kwabangani bakho, ikholomu engakwesokudla, ama-athikili asheshayo, amavidiyo asakazwa ngaphakathi namavidiyo aphakanyisiwe, futhi azoboniswa kuwo womabili amakhompyutha neselula amadivayisi.
Izindleko Zokukhangisa ku-Izikhangiso ze-Facebook
Isici esibalulekile okufanele usikhumbule lapho wethula lolu hlobo lokukhangisa ku-Facebook esakho izinhloso zokukhangisa . Lokhu kubaluleke kakhulu ngoba ngokwenhloso noma ngesidingo onaso, i-Facebook izophakamisa uhlobo lwesikhangiso olungasebenza kahle kakhulu. Futhi ukwenza kanjani lokho? elula, ngesikhathi sokwakha isikhangiso esisha ngethuluzi lakho, i-Facebook izokucela ukuthi ukhethe umgomo womkhankaso.
I-Facebook iphakamisa i-3 izinhlobo zezinjongo :
- Ukuqashelwa
- Prestige
- Ukuguqulwa
Ngaphakathi kwenhloso ngayinye i-Facebook inikeza izinketho ezithile zokwengeza isikhangiso sakho kuze kube sezingeni eliphezulu.
I-1 # Ukuqashelwa
Kungakapheli ukuqashelwa , izinketho ezilandelayo zingakhethwa:
- Ukuxhumana nokushicilelwa : lokhu kungaba lapho ufuna ukukhuthaza ukushicilelwa kwekhasi lenkampani futhi ugqugquzele abantu ukuthi bahlanganyele ekushicilelweni kwakho.
- Ngithanda ikhasi: ukukhulisa isibalo sabalandeli.
- Ukuphazamiseka kwendawo : ukumemezela inkampani yakho kubantu abasondelene nayo.
- I-Notoriety yomkhiqizo : ukufinyelela inani elikhulu kakhulu labantu okungenzeka ukuthi bayayithanda.
- Scope : ukufinyelela abasebenzisi abaningi ngangokunokwenzeka.
I-2 # Isithunzi
Uma uhlose udumo, lapho yilezi zindlela ezilandelayo:
- Ukuchofoza kuwebhusayithi : lapho ufuna ukuletha ithrafikhi kuwebhusayithi.
- Ukulandwa kohlelo lokusebenza : ukuthola ukulanda okwengeziwe kohlelo lwakho lokusebenza.
- Izimpendulo kumicimbi : sizoyisebenzisa ukukhuthaza abantu abaningi ukuthi beze emcimbini wakho.
- Ukuphinda kwenziwe kwevidiyo: ukuze abantu abaningi ngangokunokwenzeka babone okuqukethwe kwakho kokubonwayo.
- Isizukulwane samakhasimende angaba khona : lapho ufuna ukufaka idatha kusuka kubantu abanentshisekelo ebhizinisini lakho.
I-3 # Ukuguqulwa
Ekugcineni, lapho umgomo wakho uwukuthi Ukuguqulwa yilezi zinhlobo ezilandelayo zemikhankaso:
- Izinguquko kwiwebhusayithi : uma ufuna ukufaka isandla kwintengiso yakho eku-inthanethi.
- Ukuxhumana nesicelo : ukwenza abasebenzisi basebenzisane nohlelo lwakho lokusebenza.
- Izicelo zokunikezwa : lapho ufuna ukukhuthaza okunikezwayo.
- Ukuthengisa kwe umkhiqizo ikhathalogi : ukubonisa ngokuzenzakalela imikhiqizo kukhathalogi yakho ngokusho kwezithameli eziqondiwe.
- Ukuvakasha kubhizinisi : ukuthola abantu abaningi ukungena emnyango wesitolo sakho.
Amafomethi anikezwe Izikhangiso ze-Facebook
Esinye isici okufanele usicabangele ukwembula indawo yonke ukuthi kunamathuba amaningi okuba khona amafomethi ezikhangiso :
- Izikhangiso nge isithombe
- Ividiyo Izikhangiso
- Isethulo : kuboniswa amavidiyo amaningi noma izithombe ezethulwa ngokuzenzakalelayo kumsebenzisi futhi eziholela ku-URL ethile ziyaboniswa.
- ukulandelana : lapho kuvezwa imikhiqizo eminingana esikhangisweni esisodwa futhi umsebenzisi achofoza ukuze abone umkhiqizo olandelayo. Isithombe ngasinye siqondisa kumkhiqizo ohlukile we-URL.
- Canvas : umuzwa wokukhangisa owenziwe ngezifiso ngejubane eliphezulu lokulayisha.
- Izikhangiso Zokuqoqa: lapho kukhiqizwa ikhathalogi yomkhiqizo futhi kudaleke ukubuka kuqala komkhiqizo ngomfanekiso noma kuvidiyo.
Manje kuyindaba yokuzama! Okokuqala, khumbula ukuthi kufanele ucace mayelana nokuthi yini ofuna ukuyifinyelela futhi uvivinye ngenhlanganisela yefomethi ngokuya ngezinhloso zakho. Kufanele ube nobuciko, wenze izivivinyo futhi uhlaziye kakhulu imiphumela ukuthola ukuthi hlobo luni lwesikhangiso olungcono. I-Facebook inakho konke okubaliwe futhi ngazo zonke lezi zinketho ezinikezayo, kulula kakhulu ukuhola imikhankaso yakho yokufeza izinhloso zakho.