Training Programs & Services business email list is build Trending certification courses. Here’s the problem: The Internet is awash in free “knowledge”. From Slide share presentations to YouTube videos, it’s easy to Google your way to just about any piece of information. The veracity of this knowledge is another story, however. When it comes to marketing your online training course, you’ll face two key challenges: standing out from the competition and establishing yourself as a credible, authoritative source.
Recently, I sat down with entrepreneur Mike Abundant, who founded the internationally accredited iNLP Center. Mike is on track to hit $1 million in annual sales for his online training courses. He’s just launched his latest online sales training course to help sales professionals become top leaders by mastering the art of non-verbal communication, personal influence, and persuasion. And before launching iNLP Center four years ago, Mike will be the first to tell you he didn’t know a single thing about web design, coding, or digital marketing. But he did know he needed to build a strong reputation for educational excellence from day one. Here’s how Mike built his business, and you can, too.
Establish Online Authority Through Thought Leadership
Google any business problem and you’ll get a flood of information: some useful, some outdated, and some that’s just flat out wrong. Finding accurate, reliable and easy-to-understand online training tutorials is a whole lot trickier. Assume that folks who are first arriving on your website will be a bit skeptical of your credentials, as they should be.
Why should they trust that your online training will deliver like you say it will? You’ll need to “prove” your knowledge: blog posts, white papers, and even a free eBook download are all great places to start. You can also tease out information in your blog posts. For example, you could list 5 tips for building a stronger social media presence and tease out 5 more that will be covered in-depth in your online training. I also recommend being active on Quora, where your contributions to answers help “prove” that you’re knowledgeable about the subject at hand.
Target Through Social Media
Promoting your business and your brand is vital to getting your name in front of potential customers and clients. Social media is ground zero for building your reputation and connecting with potential customers. Selling an online sales training course? Tweet a series of shorter sales tips to followers, share a teaser preview (a short Vine or video on Instagram), and host a hashtag Q&A on Twitter. Mike freely admits to not knowing much about social media marketing before launching his iNLP course online; today, Mike says that Twitter, Facebook, and LinkedIn are some of his biggest traffic referral sources.
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