Social Networks are a powerful channel with which we can attract quality traffic as long as we use a successful Social Media strategy. In the paper I will explain what are the best actions to be taken to achieve a quality social audience french email database , and what very common mistakes we have to avoid. The decision of the content that we publish in our Blog must be totally linked with the social strategy.
Do you know how to get quality traffic visits from Social Networks?
1.- How to get a quality audience
There are many strategies and techniques to get followers, but perhaps move away from the goal of focusing on the recruitment of quality followers, and focus more on gaining the number of followers, but that does not make much sense, mainly for three reasons;
The Branding we generate is so superficial that it does not have much effect.
We can not generate traffic to our Blog or Website.
We can not improve our social engagement.
Why does this happen?
Many of these followers that we are going to get for the action of following them, may have little or very little interest in our publications and only return us the follow for being kind.
On the other hand it is very easy to drag a little bit the surface of a community of followers and see the degree of activity that it has.
Or does it make sense to have 100,000 followers and have a very low or almost zero engagement?
Presentation of the Presentation
If you want to know the quality of the audience of an account do the following:
1.- Review in your timeline the publications of the last 48 hours and analyze the degree of engagement.
2.- Use the Klear tool, and analyze the most popular recent contents of a brand.
klear engagement
How do we get quality followers?
To get followers we have to do the following:
1.- Branding strategy of our brand. Something fundamental and will be the most powerful magnet to attract quality folllower, but this takes time so we have to have PATIENCE.
2.- Define very well the type of target that we want to capture. Something basic we have to do before starting to get followers “crazy” is to know and know the type of audience we want to capture.
3.- Choose the best publication contents. The best way to get followers is to attract them with the content you publish every day on your timeline, this logically is a process that takes hours of reading articles and selecting the best articles.
Because I imagine you read what you share on social networks before, right?
It is fundamental to do it because when we publish something with the name of our brand we are associating our brand with the publication itself, so if we do not read what we publish we may be attacking our own brand.
If the person who follows us does so because he likes our content, it will be more likely that we will generate greater social engagement.
2.- How to choose content to get social traffic
1.- Listening to our audience. If we already have a large enough mass, one thing that works very well is to analyze which are the contents that most interest them.
2.- Analyzing blogs or similar pages (“competition”). I really believe that the word competition is totally obsolete, for me competition is an opportunity to grow and be stronger and competitive.
How do we do it?
We are going to use 2 tools that, despite being paid, we can use it completely for free.
1.- ahrefs
ahrefs
At first glance, this tool may seem to us that we can only use it for SEO, but this is not the case, it is becoming more and more integrated with social networks and it is adding functionalities in that line, such as Content Explorer.
1.- Access to Content Explorer and introduce our website, and click on “Search”.
2.- We filter the major markers so that you can order the contents from highest to lowest. Types of most viral contents
1.- Ebooks
Ebooks are usually contents that reach a lot of virality but it is very important that we know how to make a good ebook landing page.
Do not forget that we also have to optimize that SEO landing page.
I give you as an example the first ebook I’ve written about how to create and optimize images and infographics, in just 24 hours exceeded 1,200 social bookmarks and 1,500 visits.
2.- Lists
They are a type of post that work very well and that deals with a specific topic in the form of points. Examples 10 Tips or 10 Mistakes are the beginning of a post that could surely be viral.
An example of a very viral list is my post “20 best banks of free images of High Resolution”, which exceeds 6,000 social bookmarks.
3.- Infographics
They are a very easy to read content and very popular today and that if it is well designed and contains valuable information, it is almost