Seniors are now the largest and fastest growing population. This group is living longer and better due to advances in medicine and technology. With baby boomers hitting 65, the number of seniors will double over the next 20 years. Many of today’s seniors are active and productive. This older segment has the free time and the financial resources to be the model customer for marketers. This aging population is a segment that marketers do not want to miss out on. Of course their needs may be different from other generations, but with more time on their hands and money in their pockets make this group a lucrative opportunity for many businesses. Marketers must stay on their toes when marketing to this “older and wiser” segment. This mature market has seen the days of quality and service, so businesses must offer the best. Furthermore, be informative and trustworthy when selling products and services to seniors.
What is the best way to reach seniors? Even though some seniors are active on the internet, they tend to be more apprehensive when purchasing products online. According to study by the Newspaper Association of America, only 27% of seniors used the internet to make a purchase. The percentage with smart phones is only 13% based on reports from Pew Research Center. This means traditional media (print) or telemarketing will serve better when advertising to older consumers. Using a senior citizens mailing list to target this audience will get offers into the right hands.
Make a good first impression. Be creative with any images by showing maturity,but also an active lifestyle. This group may be aging, but they do not want to be reminded that they are getting older! Build a relationship and maintain it and you will buy customer loyalty. Seniors are more careful about who they do business with so make sure all of their needs are met. Extra attention will impress them and could lead to more sales. Furthermore, the elderly tend to hang around their friends a lot and will tell others about your product or service.
Another key ingredient for marketers to take note of is targeting females. As women get older they primarily make the decisions for the family on products and services being offered. Therefore the offers need to appeal to the females and addressed to them as well.Marketing products and services to the aging population should demonstrate simplicity and guarantees. Older consumers also value safety, dependability and convenience. Seniors are not into fashions or trends. Rationalization is particularly important for seniors as they value emotional connections, and tend to be more sentimental than younger generations.
Senior Citizens Service business email list
Amount of records: 4000
Senior Citizens Contact email address
Senior Citizens Contact Phone number
Senior Citizens fax number
File type: Excel, CSV
Updated: Recently Updated
Total Cost: $50
Delivery: instantly Download.