if you plan ahead, Christmas parties can be a big boost to your business. In this era, most companies compete for the attention of consumers, so you will need to create a unique communication with your moble marketing .
Between so many purchases and plans, it is easy for your brand to be lost. buy youtube views To prevent your clients from forgetting you, you need to design and implement marketing strategies that ensure you remain a priority for them. Therefore, today I will tell you how and why optimize your marketing strategy this Christmas.
Video for the Christmas campaigns for 2018 / 2019. Discover the best marketing strategies for your brand or company.
Why invest in mobile marketing this Christmas?
It is no secret that the mobile is one of the stars of the moment. And without a doubt, the figures confirm that mobile marketing is a more than viable strategy to give your brand the boost it needs to succeed this Christmas:
- Today, users connect more from their phones than from computers . According to Google, mobile traffic exceeded desktop traffic for the first time, and today this trend is more than consolidated. In the United States, 75.1% of Internet users connect through their mobile devices.
- Another advantage of mobile marketing is that it offers facilities for conversion . And is that through the smartphone we can reach users in real time, outside their homes, when they are more inclined to buy. According to a Google study, 50% of users who did a local search on their mobile phones took an action later (for example, go to a store). In the case of the users who made the search through their desktop computers, only 34% carried out any action.
- Most consumers conduct searches on Christmas events and gift ideas on their mobile phones, which makes mobile marketing a very attractive channel for your Christmas campaigns. This option is especially interesting for small and local companies, since users are interested in knowing where they can buy products and hire services near them.
- According to Deloitte’s Christmas Consumption Study , Spaniards plan to spend 682 euros on average on these holidays, which makes them one of the best occasions to do marketing. The online channel will assume more than a quarter of the total budget, but Spaniards still prefer to do their shopping in physical stores.
You may also be interested in reading this article: 6 must for a good mobile marketing strategy.
How to optimize or implement your mobile marketing for this Christmas
Create a responsive website
Is your website still not mobile-friendly? And what are you waiting for? Having a fully responsive web page should be the first step of your mobile marketing strategy, so that your visitors can have a good user experience from any device. In addition to having a well-adapted design, you should also take into account the load times: according to studies, users often leave web pages that take more than 4 seconds to load on their phones.
Launch a mobile ad
Thanks to services like Google AdWords, you can create ads that can only be viewed from mobile devices, so you can take full advantage of their potential “in real time.” These types of ads are especially useful for local and context-dependent searches. Achieving a fully optimized campaign can be difficult if you start from scratch, so if you have any doubts, do not forget to consult with an SEM expert to help you get the most out of mobile advertising.
Take advantage of marketing via SMS
If you think that SMS is a thing of the past … you’re wrong! Studies seem to indicate that smartphone users read promotional SMS more frequently than emails. Mobile marketing campaigns through SMS can be one of the best ways to get results quickly, especially if you combine them with discount coupons that direct users to your website.
Create a mobile app just for the holidays
A high level strategy to capture all the attention of your potential customers at a key moment. To be successful, your application must be innovative and give access to your special Christmas offers. Thanks to it, you can get information such as mobile phones or the location of users. In return, you will have to give them information about their environment that is useful to them.
Normally, people start planning their Christmas shopping months in advance, even if they just point out ideas. And if your clients do it, there is no excuse for you to do your homework as well. In general, it is recommended that Christmas marketing plans be ready in September at the latest.
Take advantage of events and trends
Christmas is full of opportunities to launch mobile marketing campaigns, do not let them pass! For example, you can prepare for Black Friday by allowing users to easily access your offers on the key day. In this case, Google AdWords mobile ads can be especially useful. The same happens with the dates indicated, the Day of the Innocents or the lottery of Christmas lottery.
And remember: when it comes to mobile marketing, integration is fundamental. When making your plans, think about creating synergies between different mobile marketing strategies and between mobile and other channels. For example, if the link of your SMS links to a page that is not adapted to mobile, you will not get conversions. In short, good coordination is essential when implementing your mobile marketing this Christmas. Luck!