Companies have been aware for a long time of the advantages of mobile applications as a source to obtain personal data of users. buy youtube views The applications created by the companies themselves are installed by users to access online services offered by each brand. Access to online catalogs, information on offers, news, etc.
When installing any , and especially social, we are automatically accepting access to certain personal data on our device. Some of these data are essential to identify us as a real person and as a user, and others may not be as relevant in this regard.
Even if limited to the information necessary to register or log in, brands could not lose the opportunity to collect all this data from users for further analysis. But what value does all this information have for companies?
What do brands want our personal data for?
Our email is basically required for any registration in a web or app. But this is just one of the many data that companies usually collect through social media and mobile applications. Why do you need them?
In addition to identifying ourselves as users, companies can perform statistical analysis, identify their real audience, determine what we like and what not, among others.
Free applications get revenue thanks to advertising. The more relevant the ads are, the more likely it is that users will enter the ad and thus obtain more revenue. The personal data provided through the application, determine which ads will be more relevant to each user and thus achieve a better performance of the ads shown.
Social applications such as Facebook or are a clear example of how the collection of personal data and use, allow them to improve their news feed, offering more relevant publications to the user, and also influencing the relevance of sponsored advertisements of each social media.
The information that we provide so freely when installing and using a social app on our mobile devices also has an impact on the R & D of new apps in the near future . New features that personalize the content in a more intuitive way, anticipate our actions … Who knows?
Based on the statistical analysis of data obtained from all users, brands, and especially large social networks, can segment users, determine the tastes of different segments, identify trends, and anticipate the interests of users. to develop new products to sell us. Because in the end everything is limited to selling us something, if not now it will be in the near future.
Do you think we should be allowed to choose what data we want to share or not when installing an app? What do you think about the amount of data that forces us to facilitate to use an app?