Another element of organic SEO that’s just as important as your web-site content is the links on your
pages. Links can be incoming, outgoing, or internal. And where those links lead or come from is as
important as the context in which the links are provided. When links first became a criteria by which crawlers ranked web sites, many black-hat SEO users rushed to create link farms. These were pages full of nothing but web links, some of which led to relevant information and some of which led to sites in no way related to the topic of the web site. It didn’t take long for search engine designers and programmers to catch on to these shady practices and change the way that crawlers use links to rank sites.mail list for sale
Today, links must usually be related to the content of the page, and they must link to something relevant to that content. In other words, if your links don’t go to or lead in from pages that match the keywords that you’re using, they will be of little value to you. The balance of links that are included on your page is also relevant. Too many links and your site could be labeled as a link farm. Too few and you’ll lose out to sites that have more and
better-targeted links. Your best option when including links on your web site is to link to the pages you know for sure are relevant to your site content. Don’t include a link unless you’re sure it will have value to your users, and then take the time to pursue links into your site from them as well.One other type of link, the internal link, is also important. This is a navigational link that leads users from one page to another on your site. The navigation of your site (which is what these links are, essentially) should be intuitive, and natural in progression. And you should also include a site map.
Your site map not only makes it easier for crawlers to index every page of your site, but it also makes it easier for users to find their way around in it. Ideally, users will never have to rely on the site map; however, it’s nice for it to be there in the event that they either need it or simply want to click directly to the page they’re seeking. How you design your site map is a matter of preference. Some organizations create site maps that only include the top two levels of pages. Others include ones that go three levels down or deeper.
Whatever level of depth you think will be required by the majority of users is how deep your site map should go. One thing to keep in mind, however, is that site maps can become just as overwhelming as any other navigational structure if there are hundreds of pages in your site. Design your site map so it’s easy to decipher and will take users to the pages they are seeking without difficulty and confusion.
User experience is a little harder to quantify than other site-ranking elements. It’s easy to say that users will find your site simple to use, that they will find the information or products that they’re seeking, or that they will have reason to return to your site. But in practice, that’s a little more difficult
to achieve. So, how in the world can a site gain search engine ranking by user experience? It’s fairly simple really. Search engines today are smarter than they have ever been. They may not be able to make you a grilled cheese sandwich, but they can certainly keep track of what results users click when they run a search. Those result selections are essential to adding to the organic ranking of your site.
Here’s a scenario. Say you search for something like health-insurance information. When the search results come up, how are you going to choose which results to look at? Most users read the small descriptive lines that are included with the search engine ranking and select from those.
In most cases, the sites that are visited are those sites that are highest in the rankings. But search engines also monitor which sites are actually clicked on, so let’s say you search through the results and click a link on the fifth page. And suppose several other people do so as well.
That link on the fifth page is going to show more traffic than links that are higher in the results, so smart search engines will move that page higher in the rankings. It may not jump right up to the number one position, but it’s entirely possible for the site to move from the fifth page of rankings to the second or third. This is part of the equation used when user experience is taken into consideration. Another part of that experience might be how quickly the user jumps back to the search page. Maybe when you click that link on the fifth page, you can tell when you hit the site that it’s not the page you were looking for (or doesn’t contain the information or product that you were looking for). You click the back button, and you’re taken back to the page of search results.
This is called bounce, and the rate at which users bounce off your site is an indicator of the usability of the site in terms of how relevant it is to what users are searching for. This relates directly to the keywords the user searched for, which relates directly to how your site matches those keywords.
To maximize the usability of your site, make sure the keywords you choose and the description of your page are as accurate as possible. It may take some time for you to learn how to make all of these elements work together, especially when it comes to elements like descriptions and keywords. Be patient, and be willing to experiment with different combinations of words or descriptions until you hit on the ones that combine to send
your site rank closer to the top search results. Just remember, it’s an art more than a science, and it takes time (usually two to three months) to see the most accurate results.