Searching keywords for ecommerce is a task that goes far beyond using the best known keyword research tools. In addition to the volume of searches or the competition you should also know if that keyword converts and more details. Attentive, because you will see how to do it with this SEO guide for ecommerce.
If you are setting up an ecommerce, your number one concern may be choosing the platform, making good photos of your products or the costs of logistics. email list
Well, I have bad news. To all those concerns, you can add another one: SEO.
Why? The largest study on ecommerce in Spain made to date makes it very clear:
“SEO is the main source of traffic for Spanish online stores, with an average of 47% of total traffic.”
SEO traffic for ecommerce
Source: Flat101
Although SEO has many aspects that you should not leave to chance, the first thing is to choose the right keywords.
Pay Per Click SetupKey words: you agree the ones that convert the most
There are many posts about keyword searches, but for my liking they focus on the use of tools and leave aside the most important thing: how to find keywords that sell.
First, a bit of theory: the keywords that suit you are not necessarily the ones with the most traffic, but those that show a greater intention of purchase by the user.
For example, a keyword such as “iPhone” has a beastly volume of searches every month, but it does not tell us if the user is ready to make the disbursement that an iPhone carries. You may be looking for simple curiosity, or maybe you are taking a first look at the smartphones of the market.
On the other hand, a keyword like “iPhone 7 plus black case” makes it very clear that that user is willing to buy right now.
You will tell me that it is more worth selling an iPhone of every 200 visits, than a case always that search is done. But we must take into account the competition.
For “iPhone” we must compete not only with the many online stores that sell them, but also with the official site of Apple and with a lot of websites and technology blogs.
Going to the first page of Google for that search can take you a long time. I’m not saying that you do not mark it as a medium or long-term objective, if what you’re selling are telephones, but you should know that it’s not a good term to base your entry strategy on.
On the other hand, for “iPhone 7 plus black case” you must compete only with other ecommerce websites. Maybe some are a little bigger and more established than yours, yes, but all of them are affordable rivals when things are done well at the SEO level.
To close the argument, this keyword can be multiplied by many variants. For example:
white iPhone 7 plus case
case iphone 7 plus black
black iphone 7 case
These are long tail or long tail keywords. They have little traffic separately, but the sum of several can become very interesting. In addition, in general they tend to have less competition than the most wanted terms.
Juan González
ASO App Score How to know the competence of a keyword?
The most basic way to know is to take a look at the Google results page for that keyword and see if there are companies advertising through Adwords. The higher the volume of ads on the SERP (the Google results page), the more competition for that keyword.