The 360 videos have been entering social networks (Facebook and YouTube) but although they have done it with shyness, little by little they are gaining the interest of the users. This trend is increasing so that brands marketing departments will soon develop campaigns based on this technology. buy youtube views
How to make these recordings?
This is surely the first question that comes to mind when we watch a 360 degree video for the first time. Well, cameras are being developed that can record in 360º and most of them are not yet on the market.
The most common is to use camera systems assembled in a support designed for this purpose, so that working together they record everything that surrounds the device. Later, through software, all the videos are combined to create a stereoscopic video experience.
The most commonly used cameras are the popular GoPro , which due to its size and features can be assembled into more compact structures.
How many cameras are needed?
At least 6 cameras are needed to make a 360º video. But to achieve greater quality of detail and image the number can easily increase. As is the case with the platform , for which the Odyssey structure has been developed , which is designed to house 16 GoPro HERO4 camerasthat work in synchrony as one.
Undoubtedly the Google Odyssey system is very interesting for those companies that want to invest in it, since it practically speeds up the creation and synchronization of all videos for the creation of them.
These cameras automatically add 360 ° metadata needed to publish on Facebook:
- RICOH THETA
- ALLie from IC Real Tech
- Giroptic 360cam
- 360fly
What are the advantages of 360º videos?
No doubt the videos capture the interest of users, given the ability to generate that feeling of “being there.”
This on a desktop computer can be just funny, but on mobile devices the experience is more interactive, having to move the device to rotate the viewing angle.
But all this will make more sense when the ‘boom’ of virtual reality glasses and helmets begins. Curiously, in this sense, Facebook acquired not long ago the technology of what is now known as Oculus Rift , no doubt with a view to the exploitation of the 360º video system.
The possibilities of 360º videos
A camera system like this has the disadvantage that everything around the capture device is recorded. So there is no “behind the camera”. So we will have to make use of the existing natural lighting.
Any system of cameras designed to record in 360º can get to be mounted in a drone or a directed vehicle and offer a very realistic ride for the users. And the purpose of the videos will undoubtedly be increasingly oriented to build corporate image. A clear example of this is brought to us by the Star Wars franchise, of which we can see an example a little below.
The range of possibilities of 360º videos is increasing, but it has still begun to open up. Creativity will be the order of the day and we will discover it in the coming months. Undoubtedly we are currently at that point where the technology is very fresh and its cost is still high, but soon solutions will appear adjusted to more modest budgets, and over time will end up having a new version of the mannequin challenge with videos of 360º, time to time.
Some examples of videos in 360º: